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According to NBCU digital studio VP Cameron Death, “there’s a challenge and an opportunity within the next two years, where the brand can become the content” in online advertising projects, MediaPost reports. Death spoke at the 4A conference this week…
Alec Baldwin says he became involved with TCM’s “The Essentials” as a co-host after helping program do a tribute to Gene Wilder, AccessAtlanta reports. In a brief interview with the site, Baldwin stuck to the topic and described his relationship…
Mary Carpenter has been tapped to serve as president of Starcom U.S., MediaWeek reports. Carpenter had previously been at several Publicis agencies, and was most recently chief strategy and operations executive with General Motors, the trade notes. While the details…
USA Network and MTV scored big ratings numbers with finales of their original series “Burn Notice” and “America’s Best Dance Crew”, beating broadcast shows in some key demographics. “Burn Notice” set series records with 6.1 million total viewers and 2.74…
The CEO of the biggest media agency in the U.S. is advocating a radical change in the currency upon which deals are brokered at the upfront television advertising market. Page Thompson, CEO of Omnicom Media Group North America, said that…
Walt Disney Studios Motion Pictures Group President Mark Zoradi has been tapped to give a keynote speech during next month’s NAB Show in Las Vegas, VFXWorld.com reports. Zoradi will speak during the Digital Cinema Summit, where he will talk about…
NBC’s entertainment president Angela Bromstad said “Heroes” most likely will be back for another season, the Hollywood Reporter says. According to Bromstad, the network plans to order between 18 and 20 episodes for the show’s fourth season, although no official…
Fox is not brewing a “Prison Break” spinoff based on the character Gretchen and set at a women’s prison, E! Online reports. The network is, however, adding two bonus episodes to “Break’s” season that are intended to be stand-alone and…
“ER” alum Julianna Margulies has been cast as the lead in the upcoming CBS pilot “Good Wife,” Entertainment Weekly reports. Margulies most recently appeared in the Fox series “Canterbury’s Law,” and will be making a guest appearance on “ER” this…
ManiaTV is shutting down its operations, five years after it was founded to merge live TV and the Web, Mediaweek reports. The company had cut its staff to 10 employees as it looked for a buyer after Comerica Bank cut…