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NBCU on Online Branded Content

Mar 6, 2009  •  Post A Comment

According to NBCU digital studio VP Cameron Death, “there’s a challenge and an opportunity within the next two years, where the brand can become the content” in online advertising projects, MediaPost reports. Death spoke at the 4A conference this week in New Orleans, where he explains that he looks forward to working with agencies and development executives on prime-time series to create programming that “conveys what that brand is about” without “[bastardizing] that content” MediaPost says.
—Sergio Ibarra

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