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Online views of President Barack Obama’s inauguration speech and swearing in on Tuesday skyrocketed overnight, according to data from online video measurement firm Visible Measures. By about 24 hours after the event, videos of the inauguration had been viewed more…
Scripps Networks is adding new original programming to its Fine Living Network, which will adopt a new tagline: Entertainment You Can Use. The changes come as the channel, currently in 50 million homes, begins receiving ratings from The Nielsen Co….
Sears has struck a deal with DIY Network making Craftsman Tools the official tools of cable channel. It is the first time DIY has done an official category sponsorship, the network said. The one-year deal begins in the second quarter….
The Minority Media and Telecommunications Council is unveiling its wish list for 2009, calling for a stimulus package to make broadband Web access more available and tax credits that could make it easier for minority-owned firms to buy stations. The…
Going head-to-head on Tuesday night, Fox’s “American Idol” beat out prime-time coverage of the presidential inauguration on ABC, and outranked other networks’ inauguration coverage throughout the night as well. ‘Idol’ scored an 8.9 rating/22 share among adults 18-49 and a…
Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important…
Do you want to see how Barack Obama’s inauguration stacks up against those of other presidents? Nielsen has put together a list of past swearing-in ceremonies and says Ronald Reagan drew the most viewers in 1981. George W. Bush’s second…
Don Seaman had a good idea last week. Mr. Seaman, VP and director of communications analysis at MPG, was thinking about how the government’s digital converter coupon program had run out of money. Another way to make the boxes available…