Logo

Author Page

vlada 5,838 Entries
vlada

Column: Investment Tip for 2009: Branded Video

It may not be as catchy as Year of the Rat or Year of the Dragon, but I’m declaring 2009 the year of branded Web video. I’m not just talking about brand integration—i.e., product placement—in a Web series, though I…

A Ferocious Few Fight for Fall Flight

New first-run syndication offerings are few for fall 2009 as syndicators remain cautious about what stations are able to afford in tough economic times. Despite this, major distributors are preparing several important titles for the marketplace, including Sony Pictures Television’s…

‘Wendy’ Passes the Syndie Test of Time

After a Solid Summer Trial Run, “The Wendy Williams Show” Team Is Psyched for Success

2008-09 Autopsy: How Freshmen Fared

‘Deal,’ ‘Doctors’ Emerge Ahead of the Rest

Going to Extremes

AMC’s ‘Mad Men’ Leads Way Amid Killers, Vampires, Out-There Comedies

NBC, Take Heed

Network’s Four Fall Premieres Join Fox’s ‘Do Not Disturb’ Among Top 5 Worst Shows

Participating Critics

Marc Allan, Nuvo Newsweekly; Michael Ausiello, Entertainment Weekly; Victor Balta, Comcast.net; Anne Louise Bannon, YourFamilyViewer.com; Walt Belcher, Tampa (Fla.) Tribune; David Bianculli, TVWorthWatching.com/NPR’s “Fresh Air”; Hal Boedeker, Orlando (Fla.) Sentinel; Jeremy D. Bonfiglio, South Bend (Ind.) Tribune; Bill Brioux, CP/TV…

Editorial: TV Needs Roosevelt, Not Carter’s Malaise

“Let me assert my firm belief that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” —Franklin D. Roosevelt The words of the president who led the…

Guest Commentary: The Best of Both Worlds: Impact and Immediacy

In their eternal quest to attract both ratings and headlines, television networks once relied upon “event” programming. But HBO’s recent sweep of eight Emmys for “John Adams” notwithstanding, the heyday of the miniseries has long passed. Later came the era…

Putting Ads in Front of Consumers

Video Engages Potential Buyers, Reaches Them at Decisive Moments