5,838 Entries
Musician will.i.am’s “Yes We Can” video, about Barack Obama’s presidential campaign, was the most searched-for viral video of the year, according to AOL-owned video search service Truveo. Truveo released data on most popular search trends today. It reported that after…
Citing the battered advertising budgets of automakers and retailers, research firm eMarketer revised its Internet ad spending projections to $23.6 billion this year, down slightly from its $24.9 billion estimate issued in August. Despite the small decline, online ad spending…
Cablevision has requested the Federal Communications Commission to approve a plan that would prevent programmers from insisting that cable companies ensure carriage to a prescribed number of customers, Multichannel News reports. Cablevision Chairman Charles Dolan said last week that cable…
Television advertisers may take dollars from Internet-display advertising by targeting specific local markets, Broadcasting & Cable reports, citing an interview with David Verklin, chief executive officer of cable-advertising consortium Canoe Ventures. Additional revenue for Canoe may be derived from services…
With New Season, New Marketing Vibe
Koppel’s Next Act
Only CW, MyNet Avoid Erosion in Target Demos
Backers Find New Faith After Market Dive
Transition Team Investigates Challenges
NBCU Research: Maintain Spending in Weak Economy