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Barack Obama advisers Julius Genachowski and Larry Strickling are among about a half-dozen people being considered to replace Federal Communications Chairman Kevin Martin as soon as next month, Broadcasting & Cable reports. Don Gips and Blair Levin, who have FCC…
Oft-repeated television advertisements may reduce the chances of customers buying the product: Many TV watchers annoyed by repeat ads are able to use digital video recorders to skip them, Advertising Age reports. TV ads have a “wear-out” effect on watchers…
CBS News has appointed Nancy Cordes as its congressional correspondent. Ms. Cordes, who will be based in Washington, D.C., will contribute reports to CBS News broadcasts and digital platforms. She will continue to cover the transportation and consumer safety beats….
“The NewsHour With Jim Lehrer” has received a grant from the Bill & Melinda Gates Foundation to create a “NewsHour” production unit devoted to global health issues. The three-year, $3.5 million grant went to public broadcaster WETA, the program’s co-producer….
Sesame Workshop has expanded its marketing teams, naming Karen Driscoll as vice president of marketing services and Diana Polvere as vice president of market intelligence. Ms. Driscoll will be responsible for development and execution of marketing plans, campaign ideas and…
Telemundo has signed two content-development deals with Hispanic marketing communications agency the Vidal Partnership targeting Hispanics ages 18-34. The deals include production integrations across three screens for Telemundo’s reality show “Letra y Musica” (Music & Lyrics) and the telenovela “Sin…
Viacom stock, which has dropped about 70% this year, will rise on guaranteed subscriber revenue and brands such as Nickelodeon, Multichannel News says, citing Pali Research analyst Richard Greenfield. The stock, which has been sold off largely because of concerns…
CNBC is cutting about 10% of its budget amid the best ratings in its 19-year history because of parent company NBC Universal’s attempt to reduce expenses by $500 million, Broadcasting & Cable reports. The network is reducing some expenses related…
Original Web show “DadLabs” inked a sponsorship deal with Baby Bjorn that will run for six months, the show’s producers announced today. “DadLabs” Chief Creative Officer Clay Nichols said the deal is in the “six figures,” which is high for…