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Breaking News Archives

California Recall Debate Canceled One day after a raucous debate in Sacramento, Calif., among five of the candidates for governor of California in the recall election, CNN and the Los Angeles Times announced cancellation of another debate scheduled for Sept….

Breaking News Archives

SAG/AFTRA and Advertisers Reach Agreement Eager to avoid a repeat of 2000’s protracted negotiation and strike, the Screen Actors Guild and the American Federation of Television and Radio Artists reached a tentative three-year agreement with the advertising industry after one…

Breaking News Archives

‘Emmy Awards’ Ratings Down An average of 17.9 million people watched the “55th Annual Primetime Emmy Awards” on Fox Sunday night, according to Nielsen Media Research final national numbers. The show scored a 7.1 rating and 19 share in adults…

Timeline

Sept. 21, 1998: The WB 100+ Station Group, a division of The WB Network, launches its first broadcast, making television history with 80 stations signed on. The initial reach is into 2.8 million homes. Prior to its launch, it has…

Unlocking Secrets of Reach, Frequency

The marketing director’s question came at the end of a routine media presentation. “That’s all fine,” she said, “but how many people are going to see the ad? And how often are they going to see it?” In essence, the…

Adelphia on Path to Restore Credibility

From a distance, the marquee in the etching of the old Rigas Theatre appears to read “Shame.” But it’s an optical illusion. The marquee actually reads “Shane,” the title of the classic 1953 Western. But “Shame” would be a logical…

‘Friends’ Price No. 1

With a little help from its “Friends,” NBC tops the network chart with the top three highest-priced programs in Advertising Age’s exclusive annual fall prime-time network pricing survey. Going into its last season, “Friends” hit No. 1 for the second…

From Kit to Cable

As a schoolboy in St. Petersburg, Fla., Russell Myerson purchased a kit from RadioShack full of components to build a rudimentary radio transmitter. After he assembled the transmitter Mr. Myerson became a disc jockey, spinning top 40 records for his…

High-Tech: Through The Looking Glass

The high-tech industry, which once lusted after new inventions, has now fallen in love with the re-invention. Shaken by shrinking revenues, companies are saying goodbye to old brands and hello to new categories. To wit: * Cablevision, the cable TV…

Cable, Broadcast Unite

It was a marriage of two unlikely partners. When The WB’s Jamie Kellner first proposed the game plan in 1998 for a nationwide station group to distribute the channel in small and mid-range markets, the plan called for cable operators…