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When it comes to conventional media planning, TV unquestionably is the dominant medium. By just about every important marketing measure-time spent by consumers using media, total reach among consumers, total ad dollars invested to reach consumers-TV rises to the top….
What Maxim magazine, MTV, Howard Stern and Comedy Central’s “The Man Show” have started, Spike TV plans to carry to the next level this week with the launch of “The Joe Schmo Show” and other programming designed to draw in…
The 24th Annual News & Documentary Emmy Awards, set for Wednesday in New York, include a Lifetime Achievement Award for “60 Minutes,” which is celebrating its 35th year on CBS. Honorees include present and past correspondents, including Mike Wallace, Dan…
“The Joe Schmo Show” will debut Tuesday on Spike. This is the show that hopes to make “Ready, set, touch that hooker!” the new broadcasting catchphrase. “Joe Schmo,” described in a Spike press release as “one of television’s biggest and…
Telephone company BellSouth has announced plans to team up with DirecTV to offer telephone, Internet and video services in a bundled package to BellSouth’s 45 million customers. The plan would form the latest alliance between a telephone company and a…
The new Federal Communications Commission rules relaxing television station ownership restrictions officially take effect Thursday, but the windfall anticipated by station owners has not materialized.Instead, the value of individual TV stations, which was expected to explode, remains stagnant. Buyers and…
The WTVO Continental Coupon Book is the Young Broadcasting-owned ABC affiliate’s way of giving advertisers a print option with their TV buys.“We provide a multimedia platform of television, Internet and direct mail, and that has really worked well in this…
“The John Walsh Show,” NBC Enterprises’ sophomore syndicated daytime strip, will re-launch Sept. 8 with a broader focus and a younger, more hip look and sound.Frank Radice, East Coast-based senior VP of advertising and promotion for the NBC Agency, solicited…
YES Sues AOL Time Warner YES Sues AOL Time Warner: The YES Network sued AOL Time Warner Friday, accusing the media giant’s cable unit of breach of contract for allowing cable subscribers the option of not paying for the sports…
‘Dateline’ Cuts Staff “Dateline NBC” last week laid off approximately 15 producers, associate producers and other off-air personnel. Sources say the reduction was forced on the newsmagazine show because it is being cut from three regularly scheduled nights (Sunday, Tuesday…