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Truth, Justice and the Paranoid Way

A group called Americans for Tax Reform is trying to derail the effort to overturn the FCC’s new rules on media ownership, claiming it is part of a liberal plot “designed to muzzle popular conservative talk-show hosts like Rush Limbaugh”…

2004 News Emmys Get Home on Discovery Times

The National Academy of Television Arts and Sciences has forged a partnership with The Discovery Times Channel to telecast portions of the News & Documentary Emmys ceremony in September 2004.The awards ceremony was last broadcast on ABC in 1973 and…

Cox’s Robbins Champions Service Bundling, Tiering

Jim Robbins, Cox Communications’ mild-mannered CEO, has become an unlikely superhero.For cable system operators under siege by satellite rivals, he has come to be a champion of the tiering of bottom line-busting premium sports programming as well as the digital…

Execs Cite Their Riskiest Moves

ABC Aggressively programming Thursday nights with “Threat Matrix” and “Extreme Makeover.”-Susan Lyne, ABC entertainment presidentCBS Moving two established hits in “The King of Queens” and “JAG” to new nights on Wednesdays and Fridays, respectively.-Kelly Kahl, executive VP of program planning…

Quantifying PR by Medium

When it comes to conventional media planning, TV unquestionably is the dominant medium. By just about every important marketing measure-time spent by consumers using media, total reach among consumers, total ad dollars invested to reach consumers-TV rises to the top….

Spike TV: Pushing the Limit

What Maxim magazine, MTV, Howard Stern and Comedy Central’s “The Man Show” have started, Spike TV plans to carry to the next level this week with the launch of “The Joe Schmo Show” and other programming designed to draw in…

Previews

The 24th Annual News & Documentary Emmy Awards, set for Wednesday in New York, include a Lifetime Achievement Award for “60 Minutes,” which is celebrating its 35th year on CBS. Honorees include present and past correspondents, including Mike Wallace, Dan…

Raw, Sloppy ‘Joe’ a Parody of Reality TV

“The Joe Schmo Show” will debut Tuesday on Spike. This is the show that hopes to make “Ready, set, touch that hooker!” the new broadcasting catchphrase. “Joe Schmo,” described in a Spike press release as “one of television’s biggest and…

Station Deals in Limbo as Cap is Mulled

The new Federal Communications Commission rules relaxing television station ownership restrictions officially take effect Thursday, but the windfall anticipated by station owners has not materialized.Instead, the value of individual TV stations, which was expected to explode, remains stagnant. Buyers and…

Success Story: Coupons Supplement TV Buys In Rockford

The WTVO Continental Coupon Book is the Young Broadcasting-owned ABC affiliate’s way of giving advertisers a print option with their TV buys.“We provide a multimedia platform of television, Internet and direct mail, and that has really worked well in this…