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Stars of ABC’s “The Bachelor” and “The Bachelorette” will travel to department stores across the country between August and September to attend casting calls for future episodes of the series.The tour is part of a multitiered consumer advertising program among…
Chris Alexander has been promoted to VP of media relations for 20th Century Fox Television. Mr. Alexander will work with business and trade publications in communicating the studio’s deal-making and business strategies. He will continue to oversee the publicity campaigns…
The new rage in media planning was supposed to be something called “media neutrality,” an approach that would free agencies from thinking about ad campaigns in terms of the traditional mass media they’ve long been known to favor and move…
It’s not just about the numbers anymore.Buyers and planners at the biggest advertising agencies have gone well beyond age, sex and income data in their battle for the hearts, minds and pocketbooks of distracted, multitasking consumers, who already have unprecedented…
Among the latest to file in the race for the governorship of California are Sid & Marty Krofft, Doc Severinsen, C. Thomas Howell, Paula Poundstone, Jimmy Hoffa, Bullwinkle J. Moose, Rap Master Flash, Flash Master Rap, Chuck Woolery, Aaron Sorkin,…
Chris Matthews has made plenty of guests sweat during interviews. Now he’s doing the same to network news roundtables.After one season in syndication, the half-hour weekend program “The Chris Matthews Show,” which NBC News produces and NBC Enterprises distributes, has…
RolesSerena Williams, 2003 Wimbledon champion, will guest star on Showtime’s original series “Street Time.” Ms. Williams will play a reformed gang member on parole. The episode is scheduled to air Oct. 1 at 10 p.m. (ET). Wendy Crewson (“What Lies…
Following the standardization of the set-top box and cable modem businesses, VOD equipment may be next in line for open architecture. That could change the dynamic of the VOD equipment marketplace and significantly lower costs. Along with the push toward…
Two years ago Cheryl Bayer Brady left her senior VP position at Fox Broadcasting and launched a new endeavor called Creative Space. The business is a Hollywood-based development company of sorts, where hundreds of eager young minds are creating new…
The troublesome dichotomy threatening to undermine the cable industry’s promise of new services and free cash flow from its $70 billion digital platform became more pronounced with recent revelations of some operators’ widening financial losses and accounting woes.The emergence of…