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Newsmakers

CABLEMindy Brown to director, ad sales, West Coast accounts, G4, from senior managing director, client services, Adlink. Also, Eric Nathanson to director, West Coast ad sales, from senior manager.Nora O’Brian to director, original scripted programming, Sci Fi Channel, from VP,…

Tackling Content Traffic

TV station traffic system provider WideOrbit wants to leverage its position as a growing software firm to help station groups reduce costs by solving the key technical challenges facing them now and over the next few years.To do that, the…

The Ratings Wizard

Monday, June 30, 2003-Sunday, July 6, 2003TV Season Week No. 41NBC won its sixth week in a row in the adults 18 to 49 with a 2.8/10. CBS won the week in total viewers with 7.4 million. Top Shows This…

‘WEST WING’ FLIES WITH JOHN SACRET YOUNG HIRE

Award-winning writer John Sacret Young is joining the writing staff of “The West Wing” as a consulting producer in what is expected to be the first of several hires to revive the show after creator Aaron Sorkin’s departure. Mr. Young…

Editorial: MSNBC Needs to Get On Course

The sudden axing of extremist talk-show host Michael Savage last week by MSNBC should come as a surprise to no one. It was the almost inevitable outcome of what appeared from the start to be a misguided strategy on the…

Analyzing Rivals to Justify Ad Buys

The CIA, James Bond and savvy media planners all have in common the need to find out everything they can about the opposition. Media planners don’t make life-or-death decisions, but our jobs certainly affect the financial health of the advertisers…

Affils React Angrily to Reversal by NAB

Key affiliates were angered last week by word that the National Association of Broadcasters staff had decided to change course and fight legislation aimed at rolling back the Federal Communications Commission’s recent relaxation of its ownership rules-all without the approval…

Another Channel by Jake?

Body builder, actor and entrepreneur Jake Steinfeld, who runs Body by Jake in L.A., has a favorite motto: “Don’t Quit.” That seems appropriate, because 10 years after he first launched Fit TV, the fitness guru and his partner Tim Robertson,…

CABLE FACES A MEDIA BOTTLENECK

One of my first jobs was as a movie and TV critic on a now defunct Florida newspaper. The pay wasn’t very good, but the editor assured me I could make up for it in free meals, parties, nightclub visits,…

TCA Notes: TNN Launching Spike TV `As Fast as Possible’

“Leave it to men to launch prematurely,” Albie Hecht joked at the cable portion of the Television Critics Association Press Tour in Los Angeles. The TNN president said the newly injunction-free net will rebrand “as fast as possible, within a…