Logo

Author Page

vlada 5,838 Entries
vlada

Editorial: MSNBC Needs to Get On Course

The sudden axing of extremist talk-show host Michael Savage last week by MSNBC should come as a surprise to no one. It was the almost inevitable outcome of what appeared from the start to be a misguided strategy on the…

Analyzing Rivals to Justify Ad Buys

The CIA, James Bond and savvy media planners all have in common the need to find out everything they can about the opposition. Media planners don’t make life-or-death decisions, but our jobs certainly affect the financial health of the advertisers…

Affils React Angrily to Reversal by NAB

Key affiliates were angered last week by word that the National Association of Broadcasters staff had decided to change course and fight legislation aimed at rolling back the Federal Communications Commission’s recent relaxation of its ownership rules-all without the approval…

Another Channel by Jake?

Body builder, actor and entrepreneur Jake Steinfeld, who runs Body by Jake in L.A., has a favorite motto: “Don’t Quit.” That seems appropriate, because 10 years after he first launched Fit TV, the fitness guru and his partner Tim Robertson,…

CABLE FACES A MEDIA BOTTLENECK

One of my first jobs was as a movie and TV critic on a now defunct Florida newspaper. The pay wasn’t very good, but the editor assured me I could make up for it in free meals, parties, nightclub visits,…

TCA Notes: TNN Launching Spike TV `As Fast as Possible’

“Leave it to men to launch prematurely,” Albie Hecht joked at the cable portion of the Television Critics Association Press Tour in Los Angeles. The TNN president said the newly injunction-free net will rebrand “as fast as possible, within a…

YAKETY YAK: HOSTS NEED TO LET CELEBS TALK BACK

You can still find remnants of the species Talkshow Americanus here and there on what used to be called “the dial.” In the middle of the night, stations and cable networks run talk shows somewhat similar to what a previous…

Breaking News Archives

NBC to launch HD Service July 31 NBC plans to contribute to the growing array of high-definition programming with the launch of its first HD cable service. NBC Cable Networks plans July 31 to roll out Bravo HD+, which will…

Breaking News Archives

The WB Moves ‘Fearless’ to Midseason The WB has pushed its new series “Fearless” to midseason, replacing it with “One Tree Hill” on Tuesday nights at 9 p.m., leading out of its hit drama “Gilmore Girls.” The midseason move of…

Breaking News Archives

McCarley Promoted to NBC Olympics Marketing Director Mike McCarley has been promoted to director of marketing and communications for NBC Olympics. In his expanded position Mr. McCarley, who has been NBC Olympics director of communications for more than three years,…