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DirecTV will relaunch The 101 Network on May 31 with a fresh look. The rebrand will include new 3-D graphics, a new logo and other broadcast elements that will reflect the network’s programming and new direction. The rebrand on May…
Benita Fitzgerald Mosley will step down from her position as president-CEO of Women in Cable and Telecommunications on June 30. Ms. Mosley, a 1984 Olympic gold medalist, is departing the organization to join USA Track & Field as chief of…
The search for the new president of the National Association of Broadcasters will be headed by Bruce Reese, president-CEO of Bonneville International Corp. Mr. Reese will chair the search committee, which also includes current members of the NAB executive committee….
Daisy Whitney’s New Media Minute
Traditional television remains the screen of choice for Americans, according to Nielsen’s recent Three Screen Report. The average American watches 153 hours of TV every month at home, the report found. That’s a 1.2% increase from last year. While Americans…
What could be geekier than being a fan of “Star Wars”? How about having a deep interest in knowing all about the technology used in making famous science fiction films? Science Channel calls its new series “Science of the Movies,”…
The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on…
It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show. But TiVo notes the most-watched commercial didn’t air in the top-rated episode…
Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately. She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or…
Like Fox on Monday, ABC on Tuesday went before advertisers and media buyers to pitch the mighty power of broadcast TV and show off some of the new shows that will be on its fall schedule. “Television is the strongest…