Chart: Most-Watched TV Commercials on Broadcast TV

May 20, 2009  •  Post A Comment

It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show.

But TiVo notes the most-watched commercial didn’t air in the top-rated episode of the series, which appeared March 26, and that only four of the 30-plus ads that aired that night made the list at all.

“This data reinforces, as it does every month, that paying to be in the No. 1 program does not necessarily mean you will get the highest commercial audience,” said Todd Juenger, VP and general manager of TiVo Audience Research & Measurement.

The list of the top 10 commercials follows:

Total Viewing—March 2008

Untitled Document

Commercial Show Airdate Rating
1. Paramount "I Love You Man" Grey’s Anatomy March 19 13.4
2. Carnival Cruise Line Grey’s Anatomy March 26 12.9
3. Dove Go Fresh Body Wash Grey’s Anatomy March 26 12.7
4. Old Navy Clothing Store Women Grey’s Anatomy March 12 12.7
5. Summit Entertainment "Knowing" Grey’s Anatomy March 19 12.5
6. Citibank Consumer Services Grey’s Anatomy March 12 12.5
7. Sony Pictures "Angels & Demons" Grey’s Anatomy March 26 12.4
8. Discover Card Online Grey’s Anatomy March 26 12.1
9. Ford Motor Fusion Hybrid American Idol March 10 12.1
10. Apple Macbook American Idol March 10 11.8
Source: TiVo’s StopWatch Ratings Service

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