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Fox Television’s hit TV show American Idol is not only bringing notoriety to vocally savvy young adults, such as Alabama native Ruben Studdard, and giving a ratings boost to its affiliates, but it is also opening doors for nontraditional advertisers…
When the TV genre that dare not speak its name was first invoked last week, it was during the film montage that opened the NBC upfront presentation. There was Tom Brokaw, doing one of those staged-interview promo things that would…
After scrambling last season to assemble the lucrative kids block on the Fox affiliates, 4Kids is looking to build on early successes next season with a lineup that includes new series Sonic X and Shaman King.“We were proud of what…
NBC has a good shot at solving its Thursday post-Friends problem with Coupling, its reworking of a wildly popular and sexy British sitcom. CBS may have a winner in Two and a Half Men, Charlie Sheen’s new Monday night sitcom;…
ABC has scored touchdown after touchdown on the technology field, beginning with a long list of innovations for sports coverage. “Instant replay, slow-motion and super slo-mo, freeze frames and the development of lavalier micophones came from ABC,” said Carl Girod,…
One recent afternoon as KTLA-TV News Director Jeff Wald was headed to his Los Angeles-area home, his pager went off: The newsroom was alerting him that a police chase was under way about two blocks from his location.For Mr. Wald…
Changes in the television news business are forcing consultants to retool their operations to meet the challenges of the rapidly evolving marketplace. Rather than spend the bulk of their efforts working with stations’ news departments, many consultants are expanding their…
The last interview I had before ABC-TV hired me as news director of Channel 7 in New York was with Leonard Goldenson. As we rode the elevator to the 40th floor, General Manager Dick Beesemeyer warned me to put away…
Since the successful SNTA presentation in New York earlier this year, major syndicators have been looking for other ways to push their message that syndication has more programs and more reach and should be part of all advertising schedules. While…
Not-so-idle ‘Idol’Viewer worship of American Idol is shaping up to hit an all-time high this week. Fox has scheduled a Monday night special leading up to the two-night finale on Tuesday and Wednesday. After finalists Clay Aiken and Ruben Studdard…