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CNN Shuffles Programs Paula Zahn is trading the dawn patrol for a 7 p.m.-to-9 p.m. weekday slot on CNN. That programming move is expected to take place Monday. It will set off a series of programming changes that include the…
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Reach or Frequency Debate
The tip of the spear for cable in this year’s pre-upfront battles with broadcast for advertiser dollars looks to be a new analytic tool that purports to refute scientifically the broadcast proposition that cable is a frequency medium while broadcast…
TVB Expecting Big Turnout
“We’re on the verge of becoming an institution,” said Gary Belis, spokesman for the Television Bureau of Advertising, on the eve of the trade association’s second Marketing Conference to be held in conjunction with the New York International Auto Show….
Will NBC Take the Fifth?
NBC has no fear that viewers will grow tired of Fear Factor.The network is negotiating with series owner Endemol for a long-term renewal deal for its highest-rated reality series, sources said. The series’ current license agreement expires after next season….
Forum’s Focus is Family-Friendly Shows
The Family Friendly Programming Forum is considering about 15 scripts from four broadcast networks it might back through its Family Friendly Script Development Fund. The Forum, which is made up of 40 major national advertisers who are members of the…
It Saves Dollars but Does it Make Sense?
Two weeks ago CNNfn switched its ticker crawl of major stocks from symbols to full names. While that may please those confused by the cryptic initials common to stock traders, it has brought complaints from some market pros because stock…
Murdoch Interactive
What is the best hope for Interactive TV in the United States?It’s a 72-year-old man named Rupert.Rupert Murdoch, that is. The News Corp. chief may be the world’s most enthusiastic supporter of two-way interactive television. Murdoch’s BSkyB, the satellite TV…
News Corp.’s DirecTV Acquisition Will Cut Programming Costs
In the intensifying tug of war between content providers and distributors, Rupert Murdoch’s News Corp. is the winner that takes all as a result of the company’s finally snagging a deal to control domestic satellite leader, DirecTV.News Corp.’s acquisition of…
Delivering Television Anywhere
Television 24/7/365 is fast becoming the new reality as telephony and broadcasting converge to enable the next generation of PVPs (portable video players) that will power “TV to Go.” While manufacturers of PCs, laptops, PDAs and even some mobile phones…
Diller Wants Fin-Syn
LAS VEGAS-The Hollywood creative community’s campaign to preserve part of the TV networks’ schedules for independent production won a ringing endorsement at the National Association of Broadcasters convention here last week, at least from USA Interactive Chairman and CEO Barry…