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NBC is poised to do much more than develop replacement hits for its aging and costly prime-time series to maintain a hold on upscale viewers. It faces the challenge, and some say an industry imperative, to use this pivotal juncture…
ABC Moves Miniseries to November ABC has moved its two-part Robert Halmi-produced miniseries DreamKeeper from May sweeps to November sweeps. The move was made because of the potential for pre-emptions due to news coverage of the war in Iraq. “We…
‘Nightline’ Wins Two Peabodys For the second time in its history, ABC News’ Nightline has won two George Foster Peabody Awards in the same year, one for a program that focused on burn victims of the 9/11 attack on the…
New T-MAP Analysis Tool Touts Cable’s Ad Value The tip of the spear for cable in this year’s pre-upfront battles with broadcast for advertiser dollars looks to be a new analytical tool that purports to refute scientifically the broadcast proposition…
NBC, Trump Set On New Reality Series NBC ordered 13 episodes of a reality series from Survivor guru Mark Burnett called The Apprentice. About 20 candidates will compete to win a six-figure-salary job with Donald Trump’s company. In the competition,…
Will interactive TV make it?There may not be a greater mystery in the industry. For more than 10 years, interactive TV has been called the next big thing. However, despite impressive gains in Europe, the technology has been left at…
It appears that both News Corp.-joined by John Malone’s Liberty Media-and Chuck Dolan’s Cablevision Systems Corp. might be bidding for DirecTV. Last Thursday News Corp. announced that Liberty had joined its bid. Also on Thursday, Reuters reported the possibility of…
How do you like the war so far?For a war, it has been very fast; as television it’s been a little slow.But the newspapers are totally flummoxed. They keep looking for something wrong. They are having trouble with technology. Videophones…
Top network show: Academy Awards (ABC): 12.5/30 (Adults 18 to 49) Total viewers: 33.0 million (Week ending March 23)Top cable show: War coverage (FNC) Total viewers: 8,595,000 (Week ending March 23) Top syndicated show: Wheel of Fortune (King World) Total…
This is the year that Discovery Networks will do $500 million in the upfront, compared with last year’s $350 million.That was the buoyant prediction Joe Abruzzese, president, advertising sales, Discovery Networks, made just before Discovery’s upfront presentation, one of two…