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In all the hubbub over the “embed program”-a k a the military’s charm offensive toward journalists-I haven’t seen much discussion of what seems to me to be the core journalistic dilemma it raises.Namely, by allowing reporters to ride along with…
While ratings for the first full week of March typically are down following the plethora of promotion from the February sweeps, several series managed to buck the trend with some even hitting season highs for the week ending March 9,…
The tug of war between cable and broadcast over the Nielsen numbers and what they mean for local-market advertisers continued last week with the latest analysis from the Television Bureau of Advertising, a broadcast trade organization, of what it calls…
CBS Sports will present the Masters Golf Tournament next month without any commercials but apparently does not plan to advertise that fact. In turn, it appears CBS Sports will not have to pay an estimated $10 million rights fee this…
WATL-TV, known as WB36 in Atlanta, runs a yearlong volunteer program called Project Help. Through the program, the Tribune Broadcasting Co.-owned WB affiliate cleans up schools and parks and renovates homes in conjunction with the organization Hands on Atlanta.It also…
CBS News correspondent Mark Strassmann is embedded with the 101st Airborne. His wife is Linda Stouffer, who anchors CNN Headline News weekday afternoons. Their second child is due in mid-May. “When we talked about this [embedding assignment] quite a while…
Being a producer that isn’t under the same umbrella ownership as major network, cable or satellite channels, in an ever more consolidated marketplace, can be a deadly experience. But through key alliances, MGM TV has turned relationships into riches, explained…
The advent of increased local production around the world combined with an international economic downturn has hit a lot of distributors right between the eyes, but MGM sees a very different picture. In the past year MGM has grown the…
These days, planners have at their fingertips an enormous amount of information on virtually every advertising medium. They can find out how many people are exposed, how often, at what time, for how many minutes, with what demographic composition, with…
The little company with the giant name.That’s how MGM Television Entertainment President Hank Cohen likes to describe his division, which is run like a boutique production company but has the assets and name of one of the oldest film studios…