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Planning’s Top 5 Questions

These days, planners have at their fingertips an enormous amount of information on virtually every advertising medium. They can find out how many people are exposed, how often, at what time, for how many minutes, with what demographic composition, with…

Production: Programs That Make Fiscal Sense

The little company with the giant name.That’s how MGM Television Entertainment President Hank Cohen likes to describe his division, which is run like a boutique production company but has the assets and name of one of the oldest film studios…

Chuck Pagano: ESPN’s master Of HD control

Title: ESPN’s senior VP, technology, engineering and operationsBackground: Mr. Pagano has been with the sports network since it launched in 1979 with a slow-pitch softball game. He was originally an ENG editor.Up Close: On March 30 ESPN will go high-definition…

Breaking News Archives

Lawmakers Plea to FCC Three Republican senators have asked the Federal Communications Commission to seek another round of comment before taking any action on pending proposals to relax or ax the agency’s media ownership rules. FCC Chairman Michael Powell, a…

Breaking News Archives

‘Star Search’ Finale Pre-empted by War Coverage The finale of CBS’s Star Search was pre-empted for Iraq war coverage halfway through the live show Wednesday night. Because the show is live and counts on viewers’ votes over the Web to…

Breaking News Archives

Brokaw First to Report Attack On Iraq Tom Brokaw was first on the air last night to report that the United States had attacked Iraq.His report was broadcast at 9:32 p.m. (ET) over both NBC and MSNBC. As Brokaw made…

Breaking News Archives

Oscarcast Eliminates Red Carpet In the event of war between the United States and Iraq, the Academy of Motion Picture Arts & Sciences has decided to tone down parts of its Academy Awards ceremony scheduled to air live on ABC…

Picture of the week

Just like the hit movie and Best Picture Oscar nominee, this dessert served at the New York Oscar Party at Le Cirque honoring Chicago has got “legs.”Submit your picture of the week to TVWBlink@crain.com.

Self-Financed Pilot

The six broadcast networks are producing about 130 pilots at an average cost of more than $1 million each. David Landsberg is only producing and starring in one, but he is doing it out of his own pocket. A self-described…

Misleading Ratings?

National ratings for syndication are misleading, and the way the numbers are reported needs to change. That’s the argument made by Moira Coffey, King World’s veteran head of research.“National ratings work great for prime time, they work great for late-night,…