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Subaru Set to Sponsor A&E’s ‘Africa’
History has signed up Subaru as the presenting sponsor of “Expedition Africa,” the highly anticipated series from Mark Burnett. Advertisers are interested in becoming part of popular programming, and Subaru’s sponsorship is integrated beyond the traditional 30-second spots that will…
Column: Broadcast TV: Going Mobile
The future of broadcast television is mobile. At least that was the message at the National Association of Broadcasters’ NAB Show last week in Las Vegas. While the 83,000 attendees at the annual convention—down about 20% from last year—encountered 3-D…
Editorial: Out of This Crunch Media Shall Flower
Until recently, the idea of a mass extinction in the media world was inconceivable. But now it’s hard times. And in hard times, media executives need to remember that the content they produce has value. How did the industry get…
Guest Commentary: Embracing Fragmentation: The Key to the Digital Age
Many pundits foresee audience fragmentation created by new digital media models as the potential downfall of the film and television industries. They contend the splintering of the audience will make it too difficult to charge appropriate transactional or subscription fees,…
Take Time to Talk to Your Consumer
Qualitative Researchers’ Open-Ended Questions Allow Room for Insight
Stand in the Light
In 2004, Sam Haskell, former executive VP and worldwide head of television at William Morris, walked away from the storied talent agency after a 26-year run that began in the mailroom and ended in the executive suite. His new memoir,…
Advertisers Diversify
Aside From P&G, Top Spenders Travel Different Avenues to Reach TV Audiences
Five Lessons From the Career of Bea Arthur
Bea Arthur’s passing was one of the most talked about topics on Twitter over the weekend. Think about that for a minute. Arthur was an 86-year-old woman who hadn’t been part of the primetime landscape since the early 1990s. She…