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NBCU Takes a Look at Women and the Recession

NBC Universal has advice for marketers looking to reach women during the recession: Consumers now are looking for both value and optimism, and those messages are intertwined. With assets including cable networks Bravo and Oxygen and the Web site iVillage,…

It’s the Late Afternoon…Something

It’s 4 o’clock. Where’s everybody gone? Nope, Oprah’s not on. (Though feel free to get jiggy with it like Carlton). At least not here in L.A. Instead, everybody’s hunched over their computers for TV MoJoe’s … well, I haven’t thought…

Gains Mark Pre-Sweep Syndie Week

A handful of shows, including CBS Television Distribution’s “The Doctors,” claimed moderate ratings increases as syndication headed toward the May sweeps period. For the week ending April 19, the final full week before May sweeps begin, shows in the top…

Video: Creating Best Practices for Online Video

Daisy Whitney’s New Media Minute

Ernie Barnes: Ain’t We Lucky We Had Him

I had never heard of Ernie Barnes until today. A former football star turned artist, Barnes died Monday night at Cedars-Sinai Medical Center in Los Angeles, according to wire service reports. While Barnes was unfamiliar to me, one of his…

MTV Plans Fall Run of ‘Hills,’ Adds 9 New Series

MTV announced Tuesday that its series “The Hills” will return in the fall and said it has greenlit nine new shows. Star Lauren Conrad is leaving “The Hills,” but MTV said the drama continues in additional season-five episodes that will…

Supreme Court Upholds FCC Policy on ‘Fleeting Expletives,’ Returns 1st Amendment Issue to Lower Court

Swearing on television remains potentially punishable by FCC fines following a Supreme Court ruling that upheld the power of federal regulation over “fleeting expletives” in live broadcasts. In a 5-4 vote written by Justice Antonin Scalia, the court upheld a…

‘Chuck’ vs. Nielsen

Fellow TVWeek blogger Sergio Ibarra will have a full report later, but given TV MoJoe’s commitment to maximum/borderline obsessive coverage of all things “Chuck,” here’s an update on how the show’s season finale did in the ratings. Not bad. Not…

‘Chuck’: Schwartz’s Top Five

The Internets have been blowing up today in anticipation of tonight’s “Chuck” season finale. Our research spy in TV land indicates that the NBC show is getting a new mention on Twitter at least once every 1.5 minutes. And if…

NBC Promotes ‘Derby’ Lifestyle

NBC is promoting this weekend’s Kentucky Derby as a “lifestyle” brand in order to boost ratings, Sports Business Journal reports. “If we can get people to watch the spectacle and stay for the race, it’ll be a success,” said Churchill…