Answering the Digital Challenge
Programmers Adopt a Range of Strategies to Beef Up High-Definition Offerings
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Cable Products Crave Marketing
| Cable | CTAM Summit Attendees Fear Message Missing Target
Cellphones Source of Convention News
Latest Mobile Handsets Feature Improved Tech
NBCU Cable Puts ‘Polly’ On-Demand
NBC Universal Cable was set last week to release to the video-on-demand platform the Ben Stiller/Jennifer Aniston comedy “Along Came Polly,” with an added-value tie-in to what’s known as Movie Cash-certificates for movie theater tickets. Customers who buy the movie…
Net-By-Net Coverage Plans For Democratic Convention
The major broadcast networks have cut back on coverage of the political convention, but viewers will still be able to watch as much as they wish. A number of cable channels are planning extensive coverage. Here is a rundown: ABC…
COURT TV TARGETS DVD MARKET
Now that Court TV has achieved full distribution to more than 81 million homes, the network wants to leverage its reach and prime-time ratings growth over the last year through a new revenue stream-DVDs. It’s a model that has worked…
Deathly Themes in Vogue for Fall
| Cable | Network Schedules Heavy on Downbeat Programming
Subsidy Under Fire
| DTV | Converter Proposal’s Cost Criticized
Fox News Plays Hardball With Press
“Outfoxed: The Inside Story of America’s Fourth Television Network” is the title of a book I wrote about 14 years ago that told the story of the birth of the Fox TV Network. These days the name “Outfoxed” is being…
Making VOD Accessible
| Cable | To Explain, Simplify Use, MSOs Plan to Roll Out Tools Like i-Guide