Now that Court TV has achieved full distribution to more than 81 million homes, the network wants to leverage its reach and prime-time ratings growth over the last year through a new revenue stream-DVDs.
It’s a model that has worked well for many other networks, most notably HBO, which has packaged many of its series into DVDs. Court TV now plans to do the same for the first time.
“I think it’s a must-have medium we need to be in. It would be silly not to be,” said Claire Cowart, senior VP of business development and strategy.
The first three DVDs will contain episodes of the network’s popular prime-time shows “Forensic Files,” “Dominick Dunne’s Power, Privilege and Justice” and “Body of Evidence.” Ms. Cowart said she is targeting a Thanksgiving release for the DVDs and expects them to be carried in Target, Wal-Mart, Blockbuster and other stores.
Court TV is working with Goldhil Home Media International to distribute the DVDs, she said. Goldhil has access to about 2,000 stores, Ms. Cowart said.