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Integrated Deals Shrink in Size, Number

The much-trumpeted advertising clout that was supposed to spring from media consolidation has yet to flex its muscles in the TV deal-making arena.Two years ago, media agency OMD USA struck a groundbreaking, agencywide $1 billion integrated deal with The Walt…

IT’S SO EASY TO BE WRONG

Critics aren’t supposed to be ratings predictors, so jeering at a TV critic because a show he hated did well in the Nielsens is pointless. And yet (yes, there’s always an “and yet”), beats there a critic’s heart so cold…

Biz Briefs

As The Walt Disney Co. works through the setback of a weak box-office opening of its latest film, “The Alamo,” Wall Street remains divided over what this bad news might portend for cable giant Comcast’s $54.1 billion takeover bid still…

Serving It From the Web

The notion of a digital home where content can move seamlessly among different devices has been gaining traction since the Consumer Electronics Show in January in Las Vegas, where a number of key consumer electronics and software companies, such as…

‘Still Life’ With Slim Chance

Almost a year ago, Fox brought normally cynical media buyers to tears by showing them clips of a new drama, “Still Life,” at its upfront presentation in New York.Fox picked up the show for midseason, but much like “Keen Eddie,”…

Verdict’s in on Court Shows

After a mild dip due to March Madness, syndicated fare bounced back during the week ending April 4, with most shows enjoying a slight increase in ratings. Compared with last year, however, one genre in particular has seen significant growth:…

Success Story: Roundtable To Discuss Health of The Rotund

St. Louis has been ranked among the nation’s “fattest” and “unhealthiest” cities by national publications, including Self, Men’s Fitness and Men’s Health magazines. Charter Communications wants to do something about that.Charter, in collaboration with the city of St. Louis, will…

WeatherBug Busy on Multiple Fronts

The popular online desktop weather alert WeatherBug will start infesting America Online this week. In a deal that could put it on pace to triple its reach this year, the WeatherBug was slated to begin distribution today of the desktop…

Bravo Planning Series on TV’s TopCharacters

Bravo is set to try its hand at a celebrity countdown show in September when it airs “The 100 Greatest Television Characters,” a five-part series produced by LSL Productions.The series will run five consecutive nights, leading up to the Emmys,…

Digital Weather Tools Showcased at NAB

As local broadcasters continue to fire up their digital signals, many are planning to use the spectrum to launch 24-hour local weather channels. To serve that need, at the National Association of Broadcasters convention this week in Las Vegas several…