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Starz! Sticking to Its Strategy

Executives at Starz! Encore said last week it is still full speed ahead for the second-largest pay TV network, the only one of the major premium services that depends solely on recent theatrical movies to attract viewers, despite reports about…

IFC Launches Plan to Pump Up Fridays

IFC is inviting viewers to its version of dinner and a movie on Friday nights.The network, with about 40 million subscribers, is aggressively bumping up its original programming, and plans to showcase it on what it will call IFC Fridays….

Liberty Reviving Interest in Deals

Liberty Media, once a major deal-maker in the media industry, has awakened from its slumber and is gearing up to make some high-profile moves.That became clear last week with the announcement that Liberty will spin off a separately traded company…

Flap Over Kid Ads May Kill Upfront

Assaults on children’s advertising are generating serious concern among advertisers that the current kids upfront market might well be the last.Jon Mandel, the vocal co-CEO and chief global buying officer for MediaCom-one of the biggest buyers in the $750 million…

A Hi-Tech Image Update

When ABC unveils the graphics and colors of its new on-air look this summer, its 225 affiliates will be able to incorporate the changes into their markets with the click of a button.The network’s new look, the details of which…

Success Story: Telecom, Chicken And Soul Converge

Comcast Spotlight met the needs of three clients in the Dallas-Fort Worth market through a Family Reunion Sweepstakes offer presented to the public.Viewers were invited to visit any of the 80-plus Church’s Chicken locations in the area to nominate their…

The Ratings Wizard

Monday, March 8, 2004-Sunday, March 14, 2004TV Season Week No. 24A double dose of “American Idol” gave Fox a weekly victory in adults 18 to 49 with a 4.1/12. In total viewers, CBS won the week with 12 million viewers….

News Videos Spark Inquiry

The watchdog General Accounting Office announced last week that it has launched an inquiry into the propriety of a recent series of Bush administration video news releases promoting the new Medicare law, which featured a public relations professional posing as…

Post-Globes, BBC America Ramping Up

Still riding high from its surprise two-fisted victory at the Golden Globes, BBC America is reformatting its schedule to include theme nights and has ordered four new projects to help maintain its momentum. In the coming months, the network will…

Newsmakers

BroadcastingMark Condron to sports producer, KPIX-TV, San Francisco, from associate producer, HBO Sports.Larry Solitrin to creative services director, KYW-TV and WPSG-TV, Philadelphia, from design director.Michael McCarthy to VP, sales, KNBC-TV, Burbank, Calif., from VP, sales, KVEA-TV and KWHY-TV, Los Angeles.Carolyn…