15,322 Entries
Auto dealers are big advertisers, but when it comes to TV, stations can go only so far in the buying process, said Jerry Campbell, director of sales for WAWS-TV and WTEV-TV in Jacksonville, Fla.At least that was the case before…
For its high-profile off-HBO-run of the “Sex and the City” series, Turner Broadcasting has made several $5 million advertising deals -far less than its initial asking price, according to media agency executives. Last fall, just after acquiring the show, the…
Computer-generated animation made a big splash when it first appeared more than a decade ago. But pitfalls abound for producers brave enough to adapt new technology and with it an entirely new production pipeline.One of the bravest has been Mike…
In television’s early decades, pictures were either live or on film. Live TV took a lot of arranging. To show pictures from anywhere outside established studios involved hours of effort and tons of equipment. That was OK for organized sports,…
Metadata.It is a technical terms for the package of information electronically attached to every program or other video element sent by satellite to a cable or satellite service. It is sometimes called “data about data,” and typically includes everything from…
What do the gonzo, weapon-lovin’ rocker Ted Nugent and Fox News’ buttoned-down Tony Snow have in common? The Radio and Television Correspondents Dinner on Wednesday, March 24, at the Washington Hilton, that’s what. The Insider hears that Mr. Nugent, whose…
As C-SPAN celebrates its 25th anniversary, the TV industry would do well to take notice of the cable network’s unique success story.Surviving into the 21st century would have been a lot to expect back when the network launched in 1979….
Leading regulatory attorneys have the following advice about indecency for broadcast clients: If in doubt, leave it out.“If you question whether it’s appropriate, don’t do it” is the gist of the pitch, according to one attorney, who spoke on condition…
As Adelphia executives shepherd the multiple system operator’s emergence from bankruptcy and move it toward profitability, they are focusing on the company’s video-on-demand service. To that end, Adelphia has struck a deal with VOD software company Everstream to help it…
At last week’s CTAM Digital & Broadband Conference conference, companies debated, plotted and prophesized what the future of television navigation will look and feel like. Companies such as TV Guide Interactive, SeaChange, nCube, Gotuit and Navic Networks demonstrated cutting-edge program…