LETTERS
As the weather turns chilly and Baby New Year has filled our heads with hopes of success and the promise of new beginnings, our thoughts turn to the warmer clime (hopefully) in Las Vegas and the promise of the National…
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Lifetime Gets Handle on Rights
Lifetime will implement a rights management system this month to better manage its contracts.Rights management has become increasingly vital in the new digital world, where contracts are more complex and content is shown across multiple new platforms such as the…
Intro: The Most Bankable Stars in Syndication
Oprah Winfrey, Jerry Seinfeld and the cast of “Friends” once again make TelevisionWeek’s annual list of TV syndication’s most sure-fire attractions. New this year are Ellen DeGeneres, whose freshman talk show is a critical and ratings hit, and Jane Pauley,…
Newsmakers
BroadcastingVincent Giannini to VP and general manager, WPHL-TV, Philadelphia, from station manager, WPIX-TV, New York.James Joyella to managing director, national program sponsorship, WNET-TV, New York, from president, Joyella Media Partners.Linda Simensky to senior director of children’s programming, PBS, from senior…
Steve Harvey Talker on Tap
Telepictures is looking at extending its relationship with Steve Harvey.A full-season slate of The WB’s prime-time series “Steve Harvey’s Big Time” could soon be just the tip of the iceberg for producer Telepictures now that the studio is exploring a…
Success Story: Six Flags Georgia Festival Drives Ad Revenues
Theme parks may be family fun, but they can also be quite lucrative for cable operators. To boot, they are a great way to target specific consumer groups. To help celebrate Hispanic Heritage Month, Comcast Atlanta teamed with Six Flags…
ABC Makes the Case for Broadcast
With media buyers increasingly heeding the siren song of cable, ABC is singing the praises of broadcast television.For advertisers looking to reach consumers, “There is nothing as powerful as network television. It’s as good as it gets, and that has…
A WAKE-UP CALL FOR OLD-LINE MEDIA
A growing and troubling schism-between short-term and long-term agendas and new and old media businesses-was evident in the remarks and presentations made by leading industry powerbrokers during Citigroup Smith Barney’s annual media conference.If this schism persists, it could prevent media…
Press Tour Notes
During HBO’s Thursday panel about “The Sopranos,” series creator David Chase seemed stumped when asked whether the show would ever go into syndication like “Sex and the City.” “It’s a question I always try to push out of my mind…
In Search of Affluent Viewers
Television is not usually thought of as an upscale medium. But that hasn’t stopped media planners from estimating its reach among the most affluent American consumers. Historically, their ability to do so has been relatively limited. Until this season, Nielsen…