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Newsmakers

Advertising & AgenciesCourtenay Cronin to account executive, Huey/ Paprocki Advertising, from assistant account executive. Also, Tom Sobotta to account supervisor, from account supervisor, Fitzgerald & Co.; Danielle Bryson to senior account executive, from senior account executive, BBDO Atlanta; Aaron Thorton…

O-Zone to Provide Olympics Content

While NBC is on the road to Athens and the 2004 Olympics this summer, the network’s affiliates are headed to the O-Zone on NBCOlympics.com. More than 200 members of the affiliate body last month got a preview of the first…

Season 2 for ‘Good Day Live’

Twentieth Television’s syndicated strip “Good Day Live,” considered by some analysts to be a bubble show for the fall, will in fact return for another go-round next season.The renewal of the Los Angeles-based show, which began as a local experiment…

Success Story: Comcast Atlanta, Disney Team Up

When Comcast Cable Advertising for Metro Atlanta (CAMA) needed a promotion to help Pizza Hut target women and their young children, with an overall goal of building consumer loyalty to the brand, it found the answer was a Disney sweepstakes…

Close-up: Steve Sternberg

Steve Sternberg has been promoted to executive VP, director of audience analysis, for Magna Global USA, the media negotiating and programming arm of the Interpublic Group of Companies. Mr. Sternberg built Magna’s research operation when the company was formed in…

CRITICS LAMENT AN UNINSPIRED TV SEASON

Critics have always had a reputation for being a cynical bunch, but in TelevisionWeek’s Winter Critics Poll, their frustrations over the fall crop of broadcast network scripted series boiled over.“I have been participating in this poll since the beginning,” said…

News Briefs

Cable giant Comcast has begun the process of unwinding some of its ties to Time Warner, asking the media giant to file forms with the Securities and Exchange Commission that would enable Comcast to sell its 17.9 percent stake in…

EXPECT A FLOOD OF MERGERS IN 2004

Media companies are bracing for better days and bigger deals in 2004. But how they respond to the abounding risk and opportunity will shape their fortunes more than any other factor in the next year.If stated intentions and a flurry…

LISA LING IS THE REAL THING

Lisa Ling recalled a recent query about her availability to host a reality show. “My agent said, `I know the answer, but I just have to ask you,”’ she recalled. The answer, she quickly added, was a “resounding no.”Though she…

Previews

NBC’s “The West Wing” airs its milestone 100th episode Wednesday, as President Bartlet (Martin Sheen) attends the funeral of a former president, accompanied by two other former presidents (John Goodman and James Cromwell). The politically charged series, now in its…