The Insider
‘Tis the season to break out logoed gear that will (a) keep NBC News and MSNBC’s political crews warm and (b) turn those crews into what NBC News marketing and promotions Senior VP Frank Radice fondly refers to as “walking…
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Firm Breathes New Life Into Old Commercials
For sale: slightly used ads.
Guest Commentary: Press Needs Training to Deal With Wildfires
Last Oct. 24 I sat in a Boulder, Colo., restaurant watching a California reporter on TV run for her life during one of the worst wildfires in recent memory.
‘Judge Hatchett’ Gains 5th Season
Sony has renewed court show veteran “Judge Hatchett” for a fifth season, clearing 71 percent of the country, including Fox owned-and-operated stations in the country’s top three markets.
Execs Tell How ‘Million,’ ‘Access,’ ‘Phil’ Prosper
While audience erosion continued to be the bane of the television industry, syndicators scored some impressive all-time highs during the November sweeps.
Intermedia Measures Product Placements
Top-rated TV shows aren’t necessarily the best places for product placement.
Rebuilding Iraqi TV Costly
A controversial Department of Defense contract valued at $98 million is due to be awarded shortly to rebuild and operate Arabic-language TV stations and a media network in Iraq. Since its launch earlier this year the Iraqi Media Network (IMN)…
Super Bowl Spots May Sell at Discount
CBS has received a sluggish response to its efforts in recent weeks to sell off its remaining Super Bowl ad time-eight 30-second commercial units worth about $17 million.
Syndies Score in the Double Digits
Although network prime-time viewing suffered a loss of 492,000 households during the recent November sweeps, syndicators were flush with success. Syndicated shows were up an average of 619,000 households, according to Nielsen Media Research.
Washington Notes
The National Rifle Association last week confirmed that it is considering acquiring radio and TV stations as part of an effort to beef up its influence over political contests. “We want to have as many opportunities as possible … [to…