Breaking News
For the first time since the advent of the people meter in 1987, CBS finished first in adults 18 to 49 on a Thursday night during a November sweeps. CBS tied with NBC. Both scored an 8.2 Nielsen Media Research…
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Close-Up: Paul Hewitt
Paul Hewitt has been named VP, communications, for UPN. His responsibilities include handling UPN’s corporate media relations and communications as well as executive speechwriting for CBS and UPN. Mr. Hewitt joined UPN in May 2001 as director, UPN corporate communications….
A Place for the Spunky Gals
Nine years ago, when The WB recruited Jordan Levin to its founding programming team, the nascent broadcast network hadn’t yet developed what would become its winning strategy-targeting young females. Mr. Levin (along with then-programming colleagues Garth Ancier and Suzanne Daniels)…
Gigs
ROLESFormer Conan O’Brien sidekick Andy Richter (above) has agreed to host “The Commies,” Comedy Central’s first awards show. The program will be taped Nov. 22 at Sony Studios in Los Angeles. “The Commies” will air Dec. 7 at 9 p.m….
Hitting the Primary Target
While the television industry scratches its head about why the number of young male viewers has declined this season, one thing is crystal clear about today’s TV landscape: Women remain programmers’ and advertisers’ primary target.Since women were first defined as…
Pay-for-Play Comes Under Fire
Under growing criticism from Washington policymakers, WFLA-TV, Media General’s NBC affiliate in Tampa, Fla., last week announced it had beefed up its disclosure policies to ensure that viewers are aware that the station is airing pay-for-play segments on its morning…
THE DEATH OF FREE TV
Can the federal government force you to buy a digital TV set?The answer is yes. In fact, I predict that the feds will require everyone to own a digital TV in just five years. That is, if everyone wants to…
The Ratings Wizard
Monday, Oct. 27, 2003-Sunday, Nov. 2, 2003TV Season Week No. 6With baseball finished for the season and November sweeps under way, NBC won the week in adults 18 to 49 with a 4.4/12. CBS took the total viewers crown with…
Why Advertisers Chase Women
For years, national TV advertisers were like wealthy young playboys: They could get women anytime they wanted. Because women were so easy to reach, they were also cheaper than men for advertisers to reach through commercials.Advertisers still pay two to…
Style Net Gets a New Look
E! Networks is set to “raise the curtain” on a major revamp of Style Network, according to company president and CEO Mindy Herman.The changes, to roll out over the next two months, will include a new programming slate and a…