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Success Story: Sports Promos Add Value

TV advertisers in Boise, Idaho, have a lot of opportunity to participate in sports-related promotions with local stations.“We do a lot of ad sales promotion with our local sports franchises,” said Jeff Anderson, general manager of KBCI-TV and sister satellite…

Universal Takes Aim at Daytime

Universal Domestic Television hopes to have a profound effect on the daytime lifestyle with separate projects in the works from Jennifer Lopez and “Trading Spaces”’ Denise Cramsey.Ms. Lopez has confirmed that she will executive produce a daytime ensemble series co-hosted…

‘Virtual Duopolies’ Attracting Interest

As the uncertainty over the Federal Communication Commission’s rules regarding television station ownership drags on, some in the industry are beginning to think about how they might create duopolies without flouting the rules that limit how many stations a single…

Weekly, Games Strong

While overall viewing numbers were down, weekly hours and game shows finished the week strongly, week to week and year to year for the frame ending Oct. 5. Each of the top five game shows was up for the week,…

Washington Notes

The Federal Communications Commission last week warned NBC-owned WJAR-TV in Providence, R.I., and six other TV stations that they could lose their digital TV construction permits if they don’t launch DTV operations soon. Last week, the FCC announced that it…

Groups’ TV Units Show Q3 Declines

A sharp slowdown in political advertising spending, coupled with an uneasiness in the economy, hurt the third-quarter performance of four newspaper groups that own television stations, though the declines in some cases were offset by strong results in the companies’…

Networks Plan Season NBA Events

The NBA plans to fast-break into the new season.The league’s TV outlets, ESPN/ABC Sports, Turner Broadcasting and NBA TV, plan to open the season with four straight nights of nationally televised doubleheaders beginning Oct. 28. The first game, pitting the…

Network News Top Voter Source

While much of the country was amusing itself with the circus-like aspects of the California recall that ended with Arnold Schwarzenegger’s election as governor, Initiative conducted a serious study of Golden State voters’ media preferences. The media buying agency said…

Newsmakers

Advertising & AgenciesJan Hummel to director, national broadcast, Marc USA, from VP and director, national television, ICG Los Angeles.Raphael Ramirez to executive creative director, Castells & Asociados Advertising, from VP, creative, Publicis Sanchez & Levitan.BroadcastingMark Walker to station manager, KWHD-TV,…

Bush Pulls Press Corps Bypass

An initiative by President Bush on Columbus Day to bypass most of the White House press corps and take his message about what America is doing in Iraq to the American heartland was pronounced a success last week by an…