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Gigs

RolesElvira, Mistress of the Dark, will host Game Show Network’s “Freakiest Freak Fest.” The Halloween-themed three-hour programming marathon will air Oct. 26 and repeat Oct. 31 starting at 9 p.m. (ET). … Alyson Hannigan (“Buffy the Vampire Slayer”) has inked…

Lafayette Joins TVWeek

Jon Lafayette has joined TelevisionWeek as senior editor, based in New York. The hiring marks a homecoming for Mr. Lafayette, who previously spent eight years at Electronic Media (now TelevisionWeek). In 2000 he left EM to become executive editor of…

Local Broadcast Ads Off Pace From 2002

Local broadcast advertising will probably be in for a tough stretch this fall, since advertising dollars aren’t estimated to improve over last year’s totals in the fourth quarter. At the same time, local cable advertising sales will see gains over…

CBS Offers Web, TV Ads for Films

In what could be the next best thing to the ability to run coming attractions in TV viewers’ living rooms, CBS is offering movie companies a combination of TV commercials and streaming video to push their latest films.Earlier this month,…

CNN Sees Gold in Political Ads

CNN has declared itself a frontrunner in pursuing election year cash even though it trails rival Fox News Channel in the ratings.The Time Warner-owned cable network expects to raise a whopping $30 million in ad revenue through 2004 political coverage…

The Insider

Former ABC newsman Dorrance Smith has been in Baghdad since early September as senior media advisor to Ambassador Paul Bremer’s Coalition Provisional Authority. Mr. Smith’s focus is on directing media attention to nonmilitary stories-a subject very much in the news…

National Geo Ready to Spin Brand Into Gold

In the coming months, National Geographic Channel will look to improve its brand image-but not as other cable networks of its size have done.Unlike other midsize cable networks, National Geographic Channel’s problems don’t stem from a lack of brand-name recognition….

Previews

James Garner is joining ABC’s sitcom “8 Simple Rules” as a recurring character. Mr. Garner will play the father of Cate (Katey Segal) and will help the family deal with the death of the late John Ritter’s character, Paul Hennessy….

Price of ‘Sex’ Rises Skyward

Television advertising buyers are astounded by Turner Broadcasting Co.’s pitch for “Sex In the City,” where the network will be asking for a eyebrow-raising $50 million from one major sponsor, and an equally pricey $30 million from each of three…

A Flurry of Media Deals Ahead

More targeted, defensive media deals lie ahead in the next two years, driven by companies’ unprecedented free cash flow and high debt, new interactive revenue opportunities and changes in advertiser spending and other core financial metrics. And let’s not forget…