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Price hits ground running to build NATAS’ status

After only five months on the job as president of the National Academy of Television Arts and Sciences, Peter Price has gained a lot of ground on the major goals he set, not for himself, but for the New York-based…

Quick Takes

“It would be good for both companies. … Both are known for aggressive local involvement. Whether this trend and modern business modeling is good for the public is the real question that no one knows the answer to.”Renard Maiuri, general…

Drug ad amendment may be put on hold

In at least a temporary retreat, Sen. Debbie Stabenow, D-Mich., said last week she is undecided as to whether to attempt to amend pending prescription medicine legislation with a measure to discourage drug advertising. A top aide told Electronic Media…

How AOL TW can dig itself out of a mess

AOL Time Warner officials must come clean this week on America Online advertising revenues and accounting practices, a new top management team’s executable vision and how it will integrate its disparate operations if it is to salvage any of the…

Late-night war heats up with new campaigns

Get prepared for late-night’s version of World War III.Going into a tenth season of late-night sparring, NBC’s “Tonight Show With Jay Leno” still owns sizable ratings advantages over CBS’s “Late Show With David Letterman.” But CBS will seek to even…

Twentieth regroups, enters hiring mode

The appointment of Daniel Tibbets last week as Twentieth Television’s VP of production is just the tip of the iceberg as the company gets ready to overhaul its development and programming ranks.The hiring not only reunites Mr. Tibbets with Twentieth’s…

Profile: Marcie Hill

Title: Group director of buying, PHD DetroitRecent interesting deal: “Last year Jeep wanted to drive awareness for the Jeep Liberty launch-not just national commercial exposure but grass-roots, brand-true involvement.“Jeep became the presenting sponsor of the Great Outdoor Games [which aired…

Rules for winning TV ad campaigns

For anyone looking for tips on creating hot advertising campaigns at last week’s CTAM Summit in Boston, the place to be was the “Dirty Details of Creating Advertising Campaigns” master course.The advertising course, the only session closed to the press,…

Sonicblue, Hollywood seek peace

Sonicblue wants to settle with Hollywood. Ken Potashner, the head of the company that makes the ReplayTV personal video recorder, told Electronic Media that his company has been negotiating privately with the Hollywood entertainment companies that oppose its PVR technology…

Artful dodging: TV accounting methods

Reese Schonfeld has been in the broadcast and cable news business for more than 30 years. He helped found the Cable News Network in 1979 and served as its first president and chief executive. He also developed and served as…