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Warner Bros. isn’t relying on the same old song and dance as it launches “Will & Grace” into syndication this fall.The distributor has enlisted the cast and crew of the show-along with touches of the rock group Queen and bandleader…
Advertisers in Charleston-Huntington, W.Va., want to be part of the newscasts, whether it’s weather or sports sponsorships.As a dominant news station, Emmis-owned NBC affiliate WSAZ-TV gets a lot of advertisers who tie into sponsorships in the news, said WSAZ General…
Since Nielsen Media Research’s People Meters launched at the beginning of the May book in Boston, taking out household meters and eliminating sweeps, Boston’s major broadcast stations still won’t sign up. But they say that since the market is hot,…
“The repeal of fin-syn has swung the pendulum too far. Independent television production is now practically nonexistent. The goal is diversity, which has to include a robust sector of programming suppliers not owned by the nets.”Martin Kaplan, director, USC Annenberg…
Elizabeth Cheng has been named VP of programming and communications for WCVB-TV, the Hearst-Argyle Television station in Boston. Ms. Cheng has been director of programming and director of communications for the station. She began at WCVB in 1981 and has…
Dating shows are heating up the summer screens and in turn heating up the rating charts, with each of the genre’s rookie crop nailing a ratings spike, according to Nielsen Media Research, for the week ending June 9.“Elimidate,” “The Fifth…
TiVo, the commercial-zapping personal TV service consumers love but which sends chills down the spines of Madison Avenue executives, is quietly luring marketers to experiment with extended-form ads and promotions. The aim is to get viewers to actually choose to…
‘Shipmates’ sails to second season“Shipmates,” the syndicated reality show that follows two strangers through a three-day, two-night date aboard a luxury cruise ship, will return for a second season in fall 2002. The strip will start its second year with…
Pageants take a walk from CBS to NBCNBC is replacing CBS as Donald Trump’s 50-50 partner in the Miss Universe, Miss USA and Miss Teen USA pageants and plans to capitalize on the beauties business by telecasting the pageants on…
Free airtime legislation announced last week by Sen. John McCain, R-Ariz., would impact broadcasters unevenly, leaving some potentially overwhelmed with requests to run political ads.The measure doesn’t offer relief, for example, to television and radio stations in large markets such…