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‘Friends’ facing fewer viewers in 18-49 demo

NBC’s “Friends” will lose ground in the key 18 to 49 demographic during the upcoming 2002-03 TV season. Although “Friends” will remain No. 1, viewers within that group are expected to drop 8 percent.Those are the findings of an informal…

Howling cliffhanger! Stay tuned!

Final column of the season! And … I’m pregnant! And … I don’t know who the mother is! And …I don’t know who the baby is! But special guest stars from past columns will be dropping by to add to…

Telemundo attacks rivals with ‘hyperlocal’ news

Since NBC purchased Telemundo for $2.7 billion last year, much attention has been paid to upgrading, refocusing and promoting the station group’s local newscasts, and the push has paid off with significant ratings growth in five major markets where there…

Adelphia drama to continue with Rigas family on sidelines

Now that Adelphia Communciations’ founding Rigas family has opted to step aside, lawyers, directors and creditors will begin sorting through the maze of inside deals and liabilities that could eventually lead to the breakup of the company.The sixth-largest cable operator…

PepsiCo readies to double down

PepsiCo is considering taking a significant ad position in ABC’s upcoming fall interactive drama series “Push, Nevada.”A major deal is quietly being negotiated by PepsiCo agency OMD USA.If the most expansive version of the deal is concluded, “Push” viewers might…

Ross becomes publisher, editorial director of EM

Chuck Ross has been appointed publisher and editorial director of Electronic Media. Mr. Ross, currently the editor of EM, succeeds Marc White, effective June 3.“Now that EM’s base of operations is firmly ensconced in Los Angeles, the company felt very…

Liberty’s Malone seeks bigger piece of AOL TW

John Malone has his sights set on AOL Time Warner.By jockeying for a bigger stake in the company, Mr. Malone and his Liberty Media Corp. could in fact help solve some of the media giant’s nagging problems.Asked by analysts at…

At Press Time

Powell asked to study program concentrationWashington-Three influential senators have asked Federal Communications Commission Chairman Michael Powell to study concentration in the television programming marketplace and its impact on diversity. Senate Commerce Committee Chairman Ernest Hollings, D-S.C., Sen. Herb Kohl, D-Wis.,…

NBC shows sports made famous by Games

NBC Sports will expand its carriage of sporting events associated with the Olympics between Games in deals that involve skiing, snowboarding, track and field and the inaugural USA vs. Australia Swimming Challenge.A four-year deal with the U.S. Ski and Snowboard…

Programming moves pay off for UPN and The WB

Although The WB and UPN operate on greatly disparate business plans, May sweeps appeared to be a further validation of the long-term programming strategies at both networks.The end of the May sweeps last week marked a major turnaround in The…