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Buyers seeking that warm, fuzzy feeling

Warmer, more honest ads are what’s working on the creative side in the Fort Myers-Naples, Fla., market, said Julene Wolf, president and owner of The Ad Agency in Fort Myers, which produces ads and buys time.“People are getting into doing…

Talent moves

Jimmy Kimmel will host a late-night talk show on ABC. The half-hour program is set to make its debut in January. … Faith Hill and Tim McGraw each signed on for prime-time specials on NBC in the fall. John Beug…

Twice not so nice for ‘Charmed’ ads

The WB thought it a charming-and necessary-idea: repurpose a broadcast network TV show later in the week on cable, keeping the same commercials during both airings.One problem: It didn’t work.So said Jamie Kellner and Jed Petrick, the top executives at…

Profile: John Baisley

Title: President of Panasonic Broadcast & Television Systems Co., a unit of Panasonic System Sales Co.Background: Mr. Baisley assumed the helm of Panasonic Broadcast in early April after most recently serving as general manager of planning for Panasonic System Sales…

Tardy stations may lose DTV licenses

Hoping to signal a get-tough attitude about digital TV, the Federal Communications Commission last week warned that stations that don’t meet the agency’s transition deadlines could lose their DTV licenses.“The leash is short, as it must be,” said FCC Chairman…

Briefly Noted

NATPE 2004 location up in the airExecutives with the National Association of Television Program Executives have confirmed that while its convention in New Orleans is on as scheduled for next year, the organization has formally released its commitments to hold…

Cracking wise at the upfront

Of all the sales lines I heard last week during the upfronts in New York, the one during NBC’s presentation spoken by “Saturday Night Live’s” “Weekend Update” anchor Tina Fey had a particular ring of truth.“Why should you buy advertisements…

Buyers looking for sure things

The upfront is over and the post-mortem has begun.Ad buyers have expressed concern about the large, wholesale scheduling changes on ABC, CBS and Fox being able to establish early viewer sampling, but in general, most felt that the networks’ programming…

More hot Washington races

The television industry is keeping its eye on a few other important races:* Veteran Democratic Rep. John Dingell, a key power broker on media issues, is facing a tough primary challenge in Michigan from incumbent Democrat Rep. Lynn Rivers due…

Parsons aims to calm fears

Richard Parsons, AOL Time Warner’s new CEO, will waste no time making good on the promises he made to disgruntled shareholders at last week’s annual meeting, including simplifying the company through a cable spinoff.Support is mounting on Wall Street for…