15,322 Entries
Distilled-spirits marketer Diageo Guinness UDV North America was prepared to spend $1 billion over five years advertising its products on NBC and, surprisingly, CBS, if that network had allowed hard-liquor ads. Now that money will go instead to the participants…
Top television and advertising industry executives confirmed last week that they’ve launched a major behind-the-scenes lobbying campaign to derail a growing legislative threat to the $2.5 billion annual market for prescription drug ads. Pharmaceutical companies spent $995.7 million for advertising…
NBC light on pickupsLos Angeles-With very few holes in its top-rated schedule, NBC is said by talent agency sources to be ordering as few as a half-dozen shows for its fall 2002 prime-time lineup. Among the comedies getting pickups are…
Touchstone Television, the in-house studio arm of ABC Entertainment Television Group, has become a key go-to player, with a record 26 pilots in development for next season.At a time when all of five of the major network-studio combines are looking…
ABC is getting ready for its makeover, and it couldn’t come soon enough for ad buyers.After suffering through a two-year ratings dive, ABC will present its fall schedule to buyers this week in New York, and new Entertainment President Susan…
“NOVA,” PBS’s award-winning documentary series, will bring its groundbreaking science and technology content to ABC through “NOVA News Minutes.” The stories will be distributed through ABC’s NewsOne Service to approximately 200 local ABC affiliates nationwide.The first of the short features…
Local broadcasters should have more choices when it comes to graphics packages this year, thanks to a broad range of lower-priced options geared to local television stations and regional cable networks. Several graphics companies have recently introduced a number of…
Sports, infomercials and community events are some of the vehicles advertisers are migrating toward in the Fresno market.At Fox affiliate KMPH-TV, which runs WB affiliate KFRE-TV through a local marketing agreement, local collegiate athletics programming has been a hot sell….
ABC orders drama from Wolf, Universal for fall In a major coup for recently installed ABC Entertainment President Susan Lyne, Dick Wolf, the acclaimed creator of NBC’s three “Law & Order” series, has joined series producer Universal Television in sealing…
Walt Disney Co. promotes Mucha After little more than a year as head of ABC’s public relations operation, Zenia Mucha has been promoted to senior vice president of corporate communications for The Walt Disney Co. The announcement was made by…