15,322 Entries
When it came to turning “Smallville” into a hit, interactive TV advertising provided the “critical component.”That was the surprising claim by Russ Booth, director of developing technology, MediaCom, The WB’s agency of record. MediaCom’s “Smallville” mission was to “drive tune-in”…
In a move that could result in a new round of consolidation in local markets, a federal appeals court in Washington last week ordered the Federal Communications Commission to reconsider its duopoly rule.The rule, as revised by the FCC in…
Cutting the umbilical cord between a broadcast truck and a live event is growing easier thanks to wireless digital transmission systems that are so small and light they fit into a backpack or even a briefcase with a shoulder strap.Broadcast…
When KCNC-TV investigative reporter Brian Maass received a confidential tip in early December about police officers loafing on the job at Denver International Airport, he knew at once he was onto a solid local story. He did not expect the…
Lynn Lehmkuhl has been named VP, corporate sponsorship, for the Sesame Workshop. She was formerly with Emap USA as president of the youth group. Ms. Lehmkuhl will be responsible for securing corporate sponsorships for Workshop’s signature series, “Sesame Street,” “Dragon…
Trading a journalism career for one in public relations isn’t an unusual move, but it’s rarely a switch made by broadcasters at the top of their game.No one would suggest that former CNN “Talk Back” host Bobbie Battista and CNN…
After the September terrorist attacks on the United States, insurance rates increased sharply in all industries, television included. The costs of producing programming-from commercials to news to series to awards specials-have been affected.“In general, rates have gone up 25 to…
Good luck to Don Hewitt in building support for his noble and timely proposal to merge the three network nightly newscasts. But as long as we’re dreaming, why not really dream?Why not tilt at something worthy of the name quixotic?…
It’s time once again for Electronic Media to ponder the who, what, where, whence and why of power in TV journalism and define the power brokers and power players in TV news.On Sept. 11 this country witnessed a display of…
Advertising & AgenciesMary Ram to VP and director of account and media services, The Direct Network, Hoboken, N.J., from senior VP, client services, Media Director Partners/ID Media.BroadcastingRon Tarasoff to VP of broadcast technology and engineering, Turner Entertainment Group Operations, from…