Correction
In the February local sweeps chart (March 18, Page 16), independent station WTBS-TV was inadvertently left out of the Atlanta market. To see a complete version of the Atlanta market, please go to EMonline.com.
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It’s getting worse for AOL TW
The most astounding thing about the problems and challenges vexing AOL Time Warner is that they are happening at all.Eighteen months ago, the merger of the companies was heralded as a bellwether for integrating new and old media and mining…
The Insider
In for a dollar, in for a million on `Jeopardy!’With apologies to that long-distance phone advertiser who touts the value of a single buck, you’ll have to wait for the May sweeps to see just how much a dollar is…
The WB’s multiplexing plan
The WB next season plans to multiplex at least five hours of its prime-time programs on its own network and the Turner cable networks, where it will ask advertisers to pay up to 85 percent of the initial unit prices…
Cross-ownership rule apparently in limbo
Even before Michael Powell officially assumed the Federal Communications Commission’s chairmanship in January of last year, industry lobbyists were confidently predicting that his appointment meant imminent doom for the agency’s newspaper-broadcast cross-ownership prohibition.But more than a year later, the rule,…
FTC may keep media reviews
In a major shift, the Federal Trade Commission is signaling a willingness to resume reviews of media mergers after recently ceding the responsibility to the Justice Department.“If Congress wants the FTC to have an involvement in the media merger clearance…
Original cable series try to make the grade
While high-visibility broadcast repurposing and big-money sports contracts may be the buzzwords these days, cable networks know a hit original prime-time series is still the key to defining a network.Approximately 15 series have debuted in basic-cable prime time since the…
NBC left $200M at altar
Talk about a bad hangover.$200 million on the negotiating table when it reversed its watershed decision to accept hard-liquor advertising. At the time of the surprise reversal, announced March 21, NBC was deep in discussions with Diageo about a distilled-spirits…
TNT locks down Garth Brooks
Singer-songwriter Garth Brooks may step behind the cameras for “Gray Bar Hotel,” a two-hour film from his production company that is a back-door pilot for Turner Network Television and his first foray into series television.“Call it Hannibal Lector meets `CSI,”’…
For Miltie, I cry ‘Uncle’
The world was a better place a week ago. It still had an Uncle Miltie in it. If we’d never ever had or known an Uncle Miltie that would be one thing; we wouldn’t know how much we needed him.When…