Clearing the Air on Resolution
‘True HD’ a Polarizing Factor to TV Buyers
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Start-Up Saw Void in Syndie Market
Trifecta Out for Weekend Slots
Interactive Test for ‘Maury’
Strip Plans Viewer Texting, Contests
Court TV Taking on More Action
Orders ‘Most Dangerous’ for ‘R.E.D.’ Block
Dramas Still Boast Widest Viewership
From IAG Research A gaze backward reveals this truth about prime-time broadcast program genres: Almost any format can succeed. At different times one genre has been more dominant-comedies about a decade or so ago, dramas circa 1983 and Westerns in…
Bigger ‘Today’? Odds Stack Up
Adding an Hour May Help Stations
News Briefs: FCC Approves Merger of BellSouth and AT&T
AT&T and BellSouth merged Friday night shortly after the Federal Communications Commission gave its final approval to the $86 billion merger and a day after two Democratic commissioners wielding unusual clout extracted major concessions to win the deal’s OK. Even…
Special Report Road to NATPE First-Run Programming: The Calm Before the Vegas Storm
A high number of renewals and few available slots have made for a slow pre-NATPE season. But things should pick up on the market floor. A quiet off-season for syndicators could make for an interesting week at the National Association…
Micro-Channels a Macro Idea for DIY
Video Viewing on Web Site Increased 40% in One Month
Digital Dealmakers: Tom Burgess
The player: Tom Burgess, founder and CEO of Boston-based Third Screen Media The play: Third Screen Media provides software that delivers ads to mobile phones and manages the entire ad cycle, from buying to reporting on the effectiveness of campaigns….