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The player: Tom Burgess, founder and CEO of Boston-based Third Screen Media The play: Third Screen Media provides software that delivers ads to mobile phones and manages the entire ad cycle, from buying to reporting on the effectiveness of campaigns….
Shaq Among Stars of Midseason Shows
From IAG Research A gaze backward reveals this truth about prime-time broadcast program genres: Almost any format can succeed. At different times one genre has been more dominant-comedies about a decade or so ago, dramas circa 1983 and Westerns in…
Office Depot on Board, Other Key Sponsorships Near
Strip Plans Viewer Texting, Contests
A high number of renewals and few available slots have made for a slow pre-NATPE season. But things should pick up on the market floor. A quiet off-season for syndicators could make for an interesting week at the National Association…
Metrics Should Reflect the Web’s Influence on Shopping
AT&T and BellSouth merged Friday night shortly after the Federal Communications Commission gave its final approval to the $86 billion merger and a day after two Democratic commissioners wielding unusual clout extracted major concessions to win the deal’s OK. Even…
AT&T and Bell South merged Friday night shortly after the Federal Communications Commission gave its final approval to the $86 billion merger and a day after two Democratic commissioners wielding unusual clout extracted major concessions to win the deal’s OK.The…
Federal Communications Commission chairman Kevin Martin moved Friday to deflect congressional charges that the FCC repressed unfavorable media ownership studies by posting online a new FCC study along with studies the commission did back to 1982.The FCC’s media bureau suggested…