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Advertisers lower their expectations

At last year’s National Association of Television Program Executives convention Tribune Entertainment’s five ad sales representatives together logged about 45 distinct one-hour meetings on both the Tuesday and the Wednesday of the show. This year will be a lot different,…

News departments tap into high-tech

When the former DeKalb County (Ga.) sheriff was in court recently for a bond hearing on charges that he orchestrated the murder of Sheriff-elect Derwin Brown, WSB-TV’s reporter inside the courtroom kept in constant touch with the newsroom using a…

DreamWorks and HBOtake the high road with `Band of Brothers’

At a time when studios are worried-costs are up, profits are down-and reality television is garnering headlines and critical recognition, DreamWorks SKG, is something of a light in the darkness.This summer, the studio founded by Steven Spielberg, David Geffen and…

Editorial: Smith wrong

Sinclair Broadcasting President and CEO David Smith is clearly an innovative thinker, as evidenced in Electronic Media’s interview with him last week, and we applaud his bravado.But we think he’s wrong on two subjects.First, when talking about news and why…

Local Market Spotlight: Milwaukee

Weather sponsorships are a popular venue for advertisers in Milwaukee, said Cathy Looze, media director at local ad agency Meyer Wallis. She said NBC affiliate WTMJ-TV shows pictures of viewers’ children during the Sunday-through-Friday 10 p.m. newscasts in a segment…

Hollywood Notes

Wayne Brady talker cleared on ABC As had been expected, Buena Vista Television has now officially cleared the upcoming talk/variety hour starring Wayne Brady on the ABC owned-and-operated stations. Included in the deal are KABC-TV, Los Angeles, and WLS-TV, Chicago,…

Twentieth likes what it sees

It looks like an L.A. state of mind just might translate nationwide.“Good Day Live!” Twentieth Television’s experiment that takes the early-morning camaraderie between Los Angeles on-air talent Steve Edwards, Dorothy Lucey and Jillian Barberie national, seems to be working.The fledgling…

NAB, EchoStar butting heads

The satellite must-carry law has only been in effect since New Year’s Day, but already there’s controversy.The National Association of Broadcasters filed a complaint with the Federal Communications Commission on Friday accusing EchoStar Communications of violating the spirit and possibly…

Clarification

* In “Advertisers notice young viewers” (EM, Dec. 31), Cable News Network’s revenue from advertisers targeting the 18- to 49-year-old audience was up approximately 40 percent for fourth quarter 2001 compared with the first three quarters of 2001.

Joint push in hi-def digital TV campaign

The Consumer Electronics Association and the National Association of Broadcasters are slated to announce the launch of a joint industry effort to promote digital television at the Consumer Electronics Show this week in Las Vegas.Under the basic concept of the…