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PROFILE: Rino Scanzoni

Title: President, broadcast division of Mediaedge: CIA.Recent interesting deal: “My buying philosophy is that deals need to be structured that satisfy current marketing needs-with a long-term payout if possible. One that comes to mind when I was at MediaVest involved…

At Press Time

Action on digital TV frontWashington-The House subcommittee on telecommunications and the Internet, headed by Rep. Fred Upton, R-Mich., plans to hold a February hearing on digital television, sources said late Friday. The hearing, subject to House Energy and Commerce panel…

Ex-newsman’s case full of holes

Disgruntled has-beens everywhere have a new hero and role model: Bernard Goldberg, the one-time CBS News correspondent and full-time addlepated windbag who is trying to make a second career out of trashing his former employer. Goldberg has picked this moment…

Liquor ads in mix on most shows

NBC’s restrictions on liquor advertising turn out to be not so restrictive.The network will consider running liquor ads only during programs for which at least 85 percent of viewers are 21 or older. In one respect, that’s a relatively low…

Keeping NBC News in top form

When Neal Shapiro became president of NBC News last spring, he knew he was going to have to steer the division through tough economic times. He thought the biggest challenges would be keeping Katie Couric on “Today” and Tom Brokaw…

Asian programmers sold on convention

One only has to look at the No. 10 TV show in Hong Kong to understand that the programming needs in many Asian countries are a tad different than they are in most Western nations. According to Nielsen data for…

NBC: no laughing matter

Hollywood insiders are wondering whether NBC is losing its touch in developing hit sitcoms.The Peacock Network has long been home to upscale, intelligent sitcoms such as “Friends” and “Seinfeld.” But it now finds some upcoming midseason comedy entries, particularly Hank…

Slumping economy among NATPE negatives

Take a barometer reading of how international attendees view the NATPE program market, and it’s easy to come up with comments that cover a very wide spectrum. While most international executives are coming to the show with questions about its…

PBS’s Latino drama gets 2nd window

“American Family,” the Public Broadcasting System’s first-ever scripted Latino drama series, set to launch this month, has an agreement in principal to license a secondary broadcast window with the Spanish-language Telemundo Network.The purpose of offering a secondary broadcast window of…

Latin America unpredictable but still a force

Ask the international distribution crowd about the makeup of the overseas contingent that comes to the National Association of Television Program Executives conference every year, and the first region it’s likely to mention is Latin America. It certainly isn’t the…