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A bumpy ride for broadcasters

Even before most TV broadcasters announce their latest quarterly earnings, Wall Street analysts are revising their forecasts for deeper industry 2001 revenue and earnings declines and more modest 2002 gains.They now concede that things are going to get worse before…

Correction

In the Technology page profile in the July 16 issue (Page 10), Steve L’Heureux is the president of Odetics Broadcast, a subsidiary of Odetics Inc. in Anaheim, Calif.

Hollywood Notes

Woodward signs with Warner Bros. TVLydia Woodward, part of the creative team on NBC’s “ER” and creator of the new CBS fall 2001 drama “Citizen Baines,” has signed a three-year development and production deal with Warner Bros. Television. Under the…

DTV’s image blurs in viewers’ minds

The promise of prettier pictures may no longer be enough to sell digital television to consumers.According to the surprise findings of a study released by the Consumer Electronics Association last week, only 45 percent of consumers now say they find…

Cablevision takes out middleman

Cablevision is breaking ranks with other major American cable operators by seeking to acquire a library of content for its forthcoming video-on-demand service on its own-without the assistance of a separate VOD content aggregation partner, according to cable industry insiders.Those…

Close-up: Priscilla Pesci

MGM Worldwide Television Group has appointed Priscilla Pesci senior vice president of marketing. She will oversee marketing and publicity for the company’s television production and distribution groups worldwide. Ms. Pesci will be responsible for consumer advertising, promotion, publicity, station relations,…

Deal-making goes into a deep freeze

The decline in U.S. and global mergers and acquisitions is the largest in nearly a decade and isn’t likely to improve anytime soon, despite the recent spate of announced media deals.The sale or merger of AT&T’s broadband business and some…

Quick takes: What was your favorite TCA Press Tour moment?

“The TCA Awards, when 79-year-old winner Sid Caesar [did] an unexpected live routine that took everyone in the room from laughter to tears … Aaron Sorkin, David Chase, Ken Burns and other hotshots lined up to meet Caesar like he…

Topic of branding is red-hot at CTAM

If anything was heard more than the C-word at last week’s CTAM Summit in San Francisco, it was the B-word.“Convergence” may be the cable industry’s Holy Grail, but “branding” is the tool advertisers will rely on ever more in the…

Local Market Spotlight: Fargo-Valley City, N.D.

National sales are down from a year ago in the Fargo-Valley City, N.D., market, but the local economy is still strong.“Business is off in this market, but it’s not down to the extent the rest of the world is,” said…