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Bringing minorities into the fold

A multiethnic coalition recently awarded NBC the highest marks among the major networks for diversity-an effort spearheaded by KNBC-TV General Manager Paula Madison, who doubles as NBC’s vice president of diversity. Ms. Madison, along with the help of an NBC…

Correction

In “AOL TW’s big `Swordfish’ splash” (EM, 5/28), TBS, TNT, the Cartoon Network, Kids’ WB and Entertainment Weekly are already on board AOL TW’s overall promotional plans for the Warner Bros. theatrical “Cats & Dogs,” which is due out July…

Net Briefs

iMagicTV taps former SBC directoriMagicTV has named Gregory Allemann, a former executive at telco SBC Communications, to its board of directors. Mr. Allemann spent the final eight years of his 30-year tenure at the telecom provider as vice president and…

Profile: Jeff Pescatello

Title: President and CEO of MeTV Network, a service that delivers TV-quality video and other content on demand via the Internet. Background: Prior to co-founding MeTV in 1998, Mr. Pescatello was regional vice president, Canada, of Ortronics.How they’re different: “The…

Spirits rising for liquor ads

Five years after the first hard-liquor spot came to TV, the subject still makes most broadcasters and cablecasters clam up. Last week Electronic Media reported that more than a dozen Sinclair Broadcasting stations now take ads for distilled spirits, yet…

Madison hones KNBC’s focus

When Paula Madison became general manager of KNBC-TV, Los Angeles, six months ago, she made history not only for becoming the first African American female GM in a top five market but also for ending the station’s practice of airing…

It’s time for American formats to cross the pond

One of the hottest trends in the U.S. television market right now is finding “formats”-projects from Europe or another territory-and adapting them for the U.S. marketplace. Yes, the last couple of years have been very good for producers who have…

Major Events

NCTA Chicago, June 10 to 13. Info: 202-775-3669 or www.cable2001.com.Promax & BDA MiamiMiami, June 20 to 23. Info: www.promax.tv/northamerica/miami2001.asp.CTAM SummitSan Francisco, July 22 to 25. Info: www.ctam.com/ctam/conferences.NAB Radio ShowNew Orleans, Sept. 5-7. Info: www.nab.org.RTNDANashville, Tenn., Sept. 12-15. Info: 800-807-8632 or…

Who is News

Advertising & AgenciesMeredith Neumann to graphic designer, Gianettino & Meredith Advertising, Short Hills, N.J., from graphic designer, Morris Museum, Morristown.Robert Yallen to president, Inter/Media Advertising, from executive vice president. Also, co-founder Sydney Yallen has been named CEO.BroadcastingJohn O’Laughlin to creative…

Why NATPE still matters

Warner Bros. and Carsey-Werner-Mandabach may have garnered headlines by reducing their presence on the National Association of Television Program Executives convention floor, but they will only end up hurting their bottom line, according to new NATPE Chairman Jon Mandel.The Mediacom…