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FX Networks’ brand men

“I would dare say the single toughest thing to do in television is to brand a general entertainment network.” So says Peter Liguori, the president of FX Networks, which includes both Fox’s general-entertainment ad-supported cable network FX and the Fox…

Profile: David Witus

Title: Director of content programs for the Microsoft TV Platform Group at Microsoft Corp. Background: Before assuming his current position in September, Mr. Witus was director of business development for eBooks at Microsoft. Content developer program: “One [of our goals]…

Breaking News Archives

Deal reached with writers Ending four days of marathon talks late Friday, negotiators for the Writers Guild of America and the Alliance of Motion Picture and Television Producers reached a new three-year contact, averting an industrywide TV and film strike….

Breaking News Archives

Fox Television Stations cuts ties with Petry Coming as somewhat of a major blow to station rep giant Petry Media Corp., Fox Television Stations has elected to terminate its national sales representation agreement on the jointly operated subsidiary Fox Television…

Breaking News Archives

WGA talks resume Negotiators for the Writers Guild of America and the Hollywood studios resumed their marathon contracts talks Wednesday afternoon, with talent agency sources claiming that two groups may be close to hashing out a deal. Hopes are pinned…

Breaking News Archives

AOL TW’s Pittman: Back to bottom line The economy may have slowed in the past two quarters, but Robert Pittman, co-chief operating officer of AOL Time Warner, the world’s largest media company, doesn’t consider this the worst of times. “I…

Breaking News Archives

Quokka files for Chapter 11 Online sports entertainment and news provider Quokka Sports confirmed that it has filed for Chapter 11 bankruptcy with the federal bankruptcy court in San Francisco, CNET reported. A hearing is scheduled with U.S. District Court…

Chains of love: Murdoch and the FCC

Why not just open the doors of the FCC, invite Rupert Murdoch and his army of lawyers in and let them rewrite all the rules they want? Or perhaps just have them come in and toss the rules into the…

P&G eyes unlimited ABC buy

In the most significant sign yet that marketers are seriously interested in integrated, cross-platform deals, Procter & Gamble is in discussions with ABC Unlimited about a multimillion-dollar pact that would include advertising exposure on a number of Walt Disney Co.-owned…

Movie industry may kill ratings

Setting the stage for an all-out war between Hollywood and Congress, the motion picture industry is threatening to kill the movie ratings system if lawmakers enact legislation that penalizes entertainment companies for marketing adult-rated content to kids.The bill, offered by…