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Comedy Central linkswith Microsoft TVCable network Comedy Central has joined Microsoft TV’s Content Builder Initiative. The software company lends selected participants in the project Motorola DCT5000 digital TV set-tops, which those participants use to develop interactive content for Microsoft TV’s…
Whether you expect 15 percent fewer upfront ad dollars to be committed to only 55 percent of the networks’ prime-time inventory or expect an economic rebound to revive ad spending in the second half of 2001 depends on where you…
Having already cemented its hold on pre-school-age viewers, PBS is looking to take curriculum-rich programming to the kids 6 to 11 demographic by furthering its ties to prolific independent series producer Sesame Workshop.Formerly known as the Children’s Television Workshop, the…
Title: Senior vice president of programming, production and operations at ESPN Internet Group. Mr. Reiss manages the development of ESPN.com, ABCSports.com, the official site of the NFL and Soccernet. Before joining ESPN Internet Group, he developed ESPN SportsZone with Starwave…
“My early-on prediction was the best chance for the XFL was to be closer to wrestling than to football. At this point, their Web site didn’t deliver, and the people aren’t going to come back. It’s too late.”Tom McGovern, director…
Napster faces music: no more copyingThe 9th U.S. Circuit Court of Appeals has enjoined Napster from engaging in or facilitating others in copying, downloading, uploading, transmitting or distributing copyrighted sound recordings. Record companies suing Napster were ordered to provide notice…
Perhaps more perilous than some of Buzz Lightyear’s animated adventures out in space, there’s an ever-growing black hole sucking out kids viewers from the broadcast universe and into the cable dimension-largely run by those pesky gremlins at Nickelodeon and Cartoon…
Money may be the root of all evil, but for growing cable networks, it can also help bring in new viewers.Court TV and the Game Show Network are both digging down deeper this year on program spending, which they hope…
The popularity of kids networks is not limited to the United States. The majors have taken their programming beyond U.S. borders and found that their shows have mass international appeal.“The basic goal in going global is wanting to serve kids…
Digital and interactive television is emerging as a real advancement in electronic media, but its success requires that diverse technologies from multiple vendors work together seamlessly. The consumer has no tolerance for high-tech problems plaguing his or her television set…