NBCU Fires Off a Video Volley
Plan to Trade Content With Partner Sites Takes Aim at Google
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Surviving the Fall
Early Ratings Returns Set Stage for Deluge of September Debuts
News Briefs: Powell Weighs In on FCC Report Flap
Former Federal Communications Commission Chairman Michael Powell said last week he knows nothing about the quashing of an agency study that would have undercut his push to loosen media ownership rules. The 2004 study, unveiled by Sen. Barbara Boxer, D-Calif.,…
Jobs’ Next Target: Your TV
After iPod, Apple Chief Tries to Link Internet, Living-Room Sets
Political Ad Time Gets Tight
Competitive Races Fuel Spending
Don’t Dismiss Viewers Who Don’t Engage
Consumers Who Aren’t Paying Attention Often Have Better Recall of Messages
MyTV Struggles in Debut Week
Telenovelas Shed Viewers; Execs Restate Commitment
Summer Cable Series Score High In Program Engagement
From IAG Research As the new fall broadcast network season launches, we elected to switch gears this time and examine programming airing since the end of May sweeps. During this three-month interval, the broadcast networks telecast many original episodes of…
Warner Deals Share Revenue
Unique Test Projects Put Dramas on Digital Platforms
Daytime Debuts Mostly Lower
Top Shows Rate Below Last Year’s Loser