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Summer Cable Series Score High In Program Engagement

From IAG Research As the new fall broadcast network season launches, we elected to switch gears this time and examine programming airing since the end of May sweeps. During this three-month interval, the broadcast networks telecast many original episodes of…

Product Placement: Marketers Hit the Road to See What’s Coming

Ninth Annual Conference Connects Entertainment Buyers With Opportunities

News Briefs: Powell Weighs In on FCC Report Flap

Former Federal Communications Commission Chairman Michael Powell said last week he knows nothing about the quashing of an agency study that would have undercut his push to loosen media ownership rules. The 2004 study, unveiled by Sen. Barbara Boxer, D-Calif.,…

Jobs’ Next Target: Your TV

After iPod, Apple Chief Tries to Link Internet, Living-Room Sets

MSN Enters User-Generated Video Space With Soapbox

MSN Video late Monday unveiled the beta version of its long-awaited entry into the user-generated video space: its Soapbox on MSN Video service. The offering competes with existing user-generated video services from YouTube, Google Video, MySpace and others.The service contains…

MyTV Struggles in Debut Week

Telenovelas Shed Viewers; Execs Restate Commitment

NBCU Fires Off a Video Volley

Plan to Trade Content With Partner Sites Takes Aim at Google

Warner Deals Share Revenue

Unique Test Projects Put Dramas on Digital Platforms

Don’t Dismiss Viewers Who Don’t Engage

Consumers Who Aren’t Paying Attention Often Have Better Recall of Messages

Political Ad Time Gets Tight

Competitive Races Fuel Spending