MI6 Conference: Pepsi Making a Name in Games
Branding Effort Earns Honors
Branding Effort Earns Honors
These 10 Players, All 35 or Younger, Are Making Their Marks on the TV IndustryCatherine Bohigian Mike Bologna Brett Bouttier Albert Cheng Samie Kim Falvey Seth Green David Gregory Jennifer Neal Keith Richman Mike Steib Hot List: Class of 2005:…
At NBC’s affiliates meeting in April the two co-chairs of the Affiliates Futures Committee made the pitch to the 230 broadcast stations about their next digital venture. That’s the National Broadband Co., an online video service for which NBC’s rising…
Break.com doesn’t have the biggest audience of all video-sharing sites, nor does it offer the most clips. But it’s one of the stickiest, and it has something its biggest competitor, YouTube, doesn’t have: a content filter. Break posts only eight…
Network Extends Program Franchise to Internet
The player: Gary Marenzi, president of EnsequenceThe play: A stalwart of the interactive television landscape in the United Kingdom, Ensequence is making a big play to capture market share in the United States as U.S. satellite and cable operators place…
Common Threads at First MI6 Reflect Growing Interest in Hot Market Segment
Geoff Keighley, the emcee of this week’s MI6 Conference, got an early start to his career as a gaming journalist. At age 12, growing up outside Toronto, the young video gaming aficionado sent a letter to gaming company Sierra Online…
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. As seen on Break.com The setup: Maybe The Con should have sung when “Weekends With Maury & Connie” premiered six months ago on MSNBC. But…
As the inaugural MI6 conference kicks off Tuesday in San Francisco, the gaming industry will look to the television business for best practices.At the conference, which focuses on marketing and promoting video games, a handful of TV executives will offer…